AlUla is stepping up its heritage sports game with a brand-new partnership that blends world-class equestrian action and cultural celebration. The Royal Commission for AlUla (RCU) has teamed up with Mohamed Yousuf Naghi Motors, the exclusive distributor of Jaguar Land Rover in Saudi Arabia, making the company the Founding Partner of Heritage Sports in AlUla. The agreement was unveiled at AlFursan Equestrian Village, cementing a major milestone for the Kingdom’s growing heritage sports scene.
Over the next three years, Mohammed Yousuf Naghi Motors will play a starring role across AlUla’s heritage sports calendar, from the high-energy AlUla Desert Polo to the prestigious FEI Endurance World Championship. The partnership includes Naming Rights to AlFursan Equestrian Village, official collaboration with the Mughayra Heritage Sports Village, and a Title Partnership for the AlUla Equestrian & Heritage Community Initiatives. This isn’t just about sports, t’s about creating sustainable, inclusive, and world-class experiences that align with Saudi Arabia’s Vision 2030 goals, from youth development to heritage preservation.
Mohammed Yousuf Naghi Motors and AlUla deal
As part of the deal, Mohammed Yousuf Naghi Motors will supply 26 Defender vehicles, support essential veterinary and farrier services, and implement programs like the Endurance Rider Development Programme and workforce training. The partnership will also feature exciting activations at major events, scholarship funding, and CSR initiatives designed to empower local talent and give back to the community.
Beyond event sponsorship, the Mohammed Yousuf Naghi Motors collaboration aims to strengthen the heritage sports ecosystem in AlUla, offering skill-building for riders, certification programs, and opportunities to nurture future generations. With a focus on community, culture, and world-class sporting action, the partnership is set to position AlUla as a global hub for heritage, culture, and sport, while boosting tourism, investment, and the Kingdom’s equestrian scene.
AlUla’s heritage sports are entering a thrilling new chapter, and with Jaguar Land Rover on board, fans can expect unforgettable competitions, community-driven initiatives, and a celebration of Saudi Arabia’s rich cultural legacy like never before.
To learn more about the signing check out mynaghimotors.
