Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

MDLBEAST Soundstorm: A weekend powered by Pepsi 

Partner Content: All about the awesome zone and activations

MDLBEAST Soundstorm: A weekend powered by Pepsi 

Bustling stages, loud fans, and goosebump-raising performances by chart-busting artists, these were the ingredients that were chosen by the loudest weekend in Riyadh to create a memorable music festival. 

The electrifying MDLBEAST Soundstorm 2024 took over Banban for the fifth time and brought along Pepsi to quench visitors’ thirst because well where there is music, there is Pepsi. 

Pepsi brought its A-game to Riyadh’s ultimate three-day music festival, with the Pepsi Playground. This vibrant zone blended music, creativity, and interactive experiences, establishing itself as one of the most exciting attractions at the event. Positioned to offer uninterrupted views of the festival’s electrifying stages, the Pepsi Playground was a hotspot for music enthusiasts seeking dynamic performances and memorable moments.

A Hub for Rising Talent and Interactive Fun

The Pepsi Playground celebrated music’s power to connect people by showcasing rising talent and live performances that kept the energy high throughout the festival. The dedicated space fostered creativity, offering attendees a unique blend of entertainment and interactive experiences that echoed Pepsi’s youthful, bold spirit.

Immersive Installations: Mega Can & Interactive Portals

Pepsi amplified its presence at Soundstorm with imaginative installations that left fans in awe. The Mega Can structure, a larger-than-life Pepsi can, became an iconic centerpiece, attracting festivalgoers with its bold design and immersive elements. Interactive portals added another layer of engagement, allowing fans to connect with Pepsi’s world in innovative and unexpected ways.

Customization and Connection

Attendees could take home a piece of the festival by designing a customized T-shirt at the Pepsi Playground, blending personal style with the vibrant energy of Soundstorm. This creative outlet made the experience even more memorable for fans who wanted a tangible keepsake of their time at the festival.

Pepsi: The Festival’s Pulse

As Soundstorm pulsed with music from global and regional artists, Pepsi solidified its role as the festival’s heartbeat. The Pepsi Playground exemplified the brand’s commitment to fostering creativity, celebrating music, and engaging fans through interactive experiences that resonate long after the final beat.

Pepsi’s partnership with MDLBEAST Soundstorm elevated the festival experience, creating an environment where music, innovation, and culture converged to offer unforgettable moments. From immersive installations to the perfect spot to soak in performances, the Pepsi Playground captured the festival’s essence and celebrated the power of music to unite and inspire.


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