Lucidya, the AI-powered platform known for helping businesses manage and improve customer experience, just made some big moves. The Saudi-born company has welcomed new executives to its leadership team, marking a big step forward in its plans for growth. These updates aim to take Lucidya customer experience to the next level, and it’s exciting news for the region’s tech scene.
Lucidya’s New Executive Appointments
CEO and founder Abdullah Asiri recently announced five key appointments. Each of them brings global experience and deep knowledge in their fields.
Sisir Das is the new Chief Financial Officer. He’s worked at some of the world’s biggest companies like Bank of America, Capgemini, and Sprinklr. At Sprinklr, he helped the company get ready for its $3.5 billion IPO. Now at Lucidya, Sisir will lead financial planning and help guide the company’s international growth.
Yara Milbes joins as Vice President of Marketing. She has over 20 years of experience and previously led marketing efforts at CEQUENS and Infobip. Yara will be in charge of building Lucidya’s brand and bringing Lucidya customer experience solutions to new markets.
Anand Saurabh steps in as Vice President of Engineering. He played a key role in growing Sprinklr from a startup into a tech unicorn. Before that, he held senior positions at Infosys and Deloitte. Anand will lead product development and work on improving Lucidya’s AI technology to deliver better insights for customers.
The company is also putting a bigger focus on people and culture. Hisham Mosmar, who previously worked at Careem, Kavak, and Al-Futtaim, is now Director of People and Culture. He’ll help create a strong, positive work environment and support talent development across the company.
Lastly, Ziyad Binsulaiman is the new Director of Business Development. He joins from Marn, a fintech company under Jahez International, where he served as Commercial Director. At Lucidya, he’ll focus on growing partnerships and expanding the customer base.
What It Means for Lucidya
With these additions, Lucidya customer experience tools are expected to become even more powerful. The platform already helps businesses listen to their customers across social media, emails, surveys, and more. Now, with this experienced team, Lucidya is ready to grow even faster and serve more companies across the region—and beyond.
CEO Abdullah Asiri explained the thinking behind the hires:
“As we rapidly expand into new markets, recruiting top talent from multinational organizations, each an expert in their own right—will play an integral role in our growth. Each member brings a wealth of knowledge and global expertise that will undoubtedly help us scale faster and gain a competitive edge.”
What’s Next?
Lucidya’s next steps include expanding to new regions, improving its technology, and making its products easier for businesses of all sizes to use. As more companies look for better ways to connect with customers, Lucidya customer experience solutions are in high demand.
This leadership upgrade is a sign that Lucidya is serious about its goals. With the right people in the right roles, the company is on track to compete globally while continuing to support local businesses.
This is a big moment for Lucidya. The platform has already built a strong reputation in the Middle East, and with this new team in place, it’s ready to go even further. If you’re a business looking for smarter ways to understand and serve your customers, now’s the time to take a closer look at Lucidya customer experience solutions.
Explore More
Aside from this remarkable achievement of Lucidya customer experience, UNESCO recently recognized a geopark in Saudi Arabia, you can read more about it here.
