La Vie en Rose” Event Shines with Success: A Night of Flavours, Fashion and Breast Cancer Awareness at Harnn Heritage Spa, Intercontinental Durrat Al Riyadh Resort & SPA.
On the evening of October 1st, 2024, 5star stunning luxury Harnn Heritage Spa at Intercontinental Durrat Al Riyadh Resort & SPA successfully hosted the remarkable “La Vie en Rose” event. This exclusive gathering brought together high fashion, cultural sophistication, and advocacy for Pink October, raising awareness about breast cancer—a cause that resonates deeply with the Saudi female population. The event aimed to support the vital work of the Zahra Breast Cancer Association.
The evening commenced with an informative introduction by Dr. Fatima Al Abbadi, a breast cancer survivor and prominent breast cancer educator of Zahra Breast Cancer Association, who addressed the importance of breast cancer prevention and the available support and assistance for those affected. This vital segment set the tone for the event, emphasizing the importance of awareness and early detection as well as celebrating the positive progress made by medicine in this field. The event’s purpose was indeed to instil to hope rather than fear, to empower women to take charge of their health and future the same way they do when it comes to their families and careers.
At the heart of the evening was a stunning music and fashion performance featuring a retrospective of beautiful designs by Saudi designer Arwa Alammari of ArAm Designs who wowed the audience of Excellencies, Royals, VIPS and influencers. Models, styled by top-tier local makeup artists and hair stylists, graced the audience posing and moving to the notes of Edith Piaf’s “La Vie En Rose”. The elegant soundscapes were kindly provided by TAIT, who also supplied cutting-edge sound systems enhancing the sensory experience. The performance, sponsored by Nayomi, was a true celebration of beauty and empowerment, brought to life through the flawless service and impeccable hospitality of IHG Intercontinental Durrat Al Riyadh’s team.
The 300 VIP guests, were treated to a delicious cocktail reception that married flavors from Thai, French and Saudi cusines, thanks to the kind support of the Thai Embassy and Pukhet Tourism Office. To complete the guest experience on a high note, each guest received a personalized gift by Nayomi and Nine West.
The event seamlessly blended fashion, culture, and health advocacy, leaving a profound impact on all attendees and was made possible through the generous support of key sponsors, including Bank Emirates NBD, IHG Intercontinental Durrat Al Riyadh Resort & SPA, Nayomi
As part of Pink October, “La Vie en Rose” celebrated the beauty and strength of Saudi women while reinforcing the importance of breast cancer awareness and prevention, a cause that remains close to the hearts of many. The collective commitment of all partners made this event a significant milestone in the ongoing fight against breast cancer, highlighting the importance of promoting women’s health.
