
The much-anticipated Hia Hub 4.0 is set to return to Riyadh’s JAX District from 30 October – 3 November 2024. In its fourth edition, this premier fashion, beauty, and lifestyle conference promises to be bigger and bolder, featuring a captivating lineup of global thought leaders, trendsetters, influencers, artists, and leading brands.
With a five-day programme packed with talks, panels, workshops, masterclasses, and nightly performances on the Billboard Arabia stage, Hia Hub is the region’s ultimate platform for exploring the latest trends in fashion, beauty, and luxury. As Mai Badr, Editor-in-Chief of Hia Magazine, shares, “Since its launch, Hia Hub has inspired and educated audiences, blending thought-provoking discussions with fun, immersive experiences that showcase the vibrant and evolving fashion, beauty, and lifestyle landscape in the region.”
For the second year, Hia Hub will partner with Fashion Futures, the Saudi Fashion Commission’s annual event, offering a daily programme aimed at industry leaders and academics. This collaboration provides an exciting platform for innovation and creativity. Burak Çakmak, CEO of the Fashion Commission, highlighted that “Fashion Futures has always been at the forefront of industry discussions, and our partnership with Hia Hub allows us to reach a wider audience, offering opportunities for personal growth and professional connections.”


New to this year’s edition is a partnership with Chalhoub Group, which will launch “The Skincare Edition: UNFILTERED”, the first of its kind in the region. This skincare-focused summit will feature world-renowned brands such as Estée Lauder Companies, L’Oréal Groupe, Dior, Guerlain, and more. Patrick Chalhoub, Group President at Chalhoub, remarked, “With the skincare market’s continued growth in the region, we’re thrilled to bring this summit to Riyadh and partner with Hia Hub to connect with regional consumers through immersive experiences and insightful discussions.”
This year’s event will also feature interactive exhibitions, brand installations, and art activations, allowing guests to engage directly with industry pioneers. Hia Hub offers a unique blend of education and entertainment, from panels discussing the future of luxury to live performances by regional musical talents on the Billboard Arabia Stage.
Malek Tambourgi, Managing Director of SRMG X, the creators and organizers of Hia Hub, shared, “Each year, Hia Hub continues to grow, attracting a wide array of sponsors and global brands. We are excited to once again bring the region’s most influential figures and brands together, creating exceptional opportunities for networking and collaboration.”
As anticipation builds for Hia Hub 4.0, guests can register at hiahub.com to purchase tickets and stay updated on this year’s programme announcements.
