When it comes to connecting with customers, Giordano Saudi Arabia is proving that great service never goes out of style. The apparel brand recently took home the Gold Award for Marketing Excellence, Customer Service Experience at the MECSR MENA Awards 2025, recognizing its standout Saudi National Day campaign and exceptional engagement across the Kingdom.
A Win Built on Connection
The award celebrates Giordano Saudi Arabia’s commitment to delivering meaningful customer experiences. More than just a recognition, it’s a reflection of the brand’s philosophy: that success starts with understanding and valuing every customer interaction.
“This Gold Award is an affirmation of our belief that true success lies in how well we serve and connect with our customers,” said Mr. Ahmadullah, Managing Director of Giordano Saudi Arabia. “It reflects the dedication and passion of our entire team and motivates us to keep raising the bar.”
A Campaign That Spoke to the Nation
The winning campaign was designed around Saudi National Day, a moment of national pride and celebration. Giordano Saudi Arabia turned the occasion into a chance to give back to its customers, creating personalized experiences and adding thoughtful touches that went beyond traditional retail promotions.
From in-store activations to tailored services and customer support that exceeded expectations, the campaign resonated deeply with shoppers, reinforcing Giordano’s reputation for genuine connection and care.
Global Standards, Local Heart
For Giordano Saudi Arabia, this recognition also highlights how local insight can power global standards. “Delivering top-tier customer experiences is foundational to our brand promise,” said Mr. Ishwar Chugani, CEO & Managing Director of Giordano Middle East. “This award showcases the strength of our local leadership and how they’ve adapted global best practices to meet the expectations of Saudi customers.”
A Leader in Retail Experience
The MECSR MENA Awards are among the region’s most respected honors in the retail industry, recognizing creativity, strategy, and measurable results. For Giordano Saudi Arabia, this Gold Award adds to a growing list of accolades — reinforcing its position as one of the Kingdom’s most trusted and customer-focused apparel brands.
With a strong retail presence and a continued focus on innovation, Giordano continues to evolve its marketing and service strategies to meet the fast-changing expectations of today’s shoppers while staying true to the timeless values of quality, simplicity, and respect.
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