The chocolate brand that’s been shaking up Dubai’s dessert scene is heading to London. FIX Dessert Chocolatier is officially making its way to the UK, marking a huge milestone for the home-grown label behind The Original Dubai Chocolate. From 27 October to 23 November, visitors at Harrods will get to experience what all the buzz has been about.
Dubai’s Favorite Chocolate Heads to London
If you’ve been anywhere near social media in the past year, chances are you’ve seen FIX Dessert Chocolatier, their cool packaging, fun branding, and the dramatic chocolate creations have become instantly recognizable. The brand took off after its viral “Can’t Get Knafeh of It” bar, which wrapped the rich flavors of knafeh and pistachio inside smooth premium chocolate. And now, Londoners are about to find out why Dubai can’t stop talking about it.
A Pop-Up with Personality
For its first international appearance, FIX Dessert Chocolatier is teaming up with none other than Harrods, one of the world’s most iconic department stores. The pop-up will run for nearly a month, bringing the brand’s signature energy and vibe to one of the most exclusive shopping destinations in the world. Expect striking colors, playful touches, and of course, chocolate that looks as good as it tastes.
Co-founder Sarah Hamouda describes the London debut as a personal milestone. “FIX has always been about bringing cultures together, my London upbringing and Egyptian roots with Dubai’s amazing energy,” she shared. “Launching our first international pop-up with Harrods just felt right.”
From Dubai to the World
FIX Dessert Chocolatier is known for breaking dessert rules. Every bar tells a story, mixing familiar Middle Eastern flavors with a bold modern twist. It’s a brand that doesn’t take itself too seriously but still delivers premium quality in every bite. What started as a creative experiment in Dubai has now turned into a global phenomena, one that celebrates flavor, culture, and creativity all at once.
The Harrods pop-up will give FIX Dessert Chocolatier the perfect stage to share its signature aspects of flavor, fun, and just creamy goodness, with a whole new audience. Playful, daring, and instantly memorable, it captures what makes Dubai’s food scene so exciting while giving Londoners something fresh to discover.
Keep an Eye Out
For those who’ve been waiting to try FIX Dessert Chocolatier without hopping on a flight, this is your chance. The pop-up runs from 27 October to 23 November at Harrods, London, with multiple surprises planned throughout the launch period.
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