Circles are everywhere, in the way we think, dress, talk, and move. They keep things neat, predictable, and honestly, kind of boring. But there’s a bold shape in town that unapologetically flips the story.
Meet the Triangle Energy
Meet the triangle: sharp, daring, and impossible to ignore. Just like the new wave of Saudi Gen Z who refuse to fit neatly into anyone’s mold. And guess what? Doritos is rolling with them.
This year, Doritos is crunching the norms with a campaign that celebrates those who live on their own terms, the rebels, the dreamers, the creators, the triangles in a world full of circles. Because if Gen Z is being called “lazy,” “entitled,” or “narcissistic,” Doritos says: Nah, they’re just bold enough to be different.
A Shoutout to the Misfits
Through music, art, movement, and pure creative energy, Doritos is shining a spotlight on the new generation of Saudi artists who are mixing old-school grit with modern edge. From underground rappers dropping verses that speak truth, to dancers breaking moves that defy expectations, to visual creators reshaping culture, this is a movement powered by self-expression and rebellion.
Where the Triangle Leads Next
Doritos isn’t just sponsoring a scene; it’s standing shoulder-to-shoulder with it. The brand’s latest activation will feature exclusive collaborations, live performances, and visual stories that capture what it means to live triangle, to stand out in a world obsessed with fitting in.
Because for Saudi Gen Z, bold isn’t a buzzword, it’s a lifestyle. It’s about owning your sound, your look, your weirdness, your fire. And Doritos? They’re here to back that fire with every crunch.
So yeah, keep your circles, long live the triangles.
To learn more about the upcoming event, check out projecttriangleksa.com.
