Let’s paint the town Diriyah Tan!
The City of Earth is constantly pushing the envelope and doing something innovative and fun.
The beating heart of the Kingdom recently hosted the inaugural Art Week Riyadh which brought together local and international galleries, artists, cultural institutions, collectors, and art lovers.
Now, Diriyah has partnered with Pantone and released its own signature color.
The color symbolizes the warm tones of the city of Earth and has been inspired by the golden hues of the mudbrick architecture of the settlement.
Color us impressed. Here is everything to know about the latest color.
Diriyah Tan by Pantone
Pantone LLC, based in Carlstadt, New Jersey, is the color guru behind the iconic Pantone Matching System (PMS)—a universal language of color that keeps everything from fashion to packaging perfectly in sync. Whether it’s on paper, fabric, or plastic, Pantone helps designers and manufacturers nail the exact shade every time, in both digital and physical formats. Basically, if color consistency is the goal, Pantone is the boss.
Now the iconic company has partnered with Diriyah to produce a brand-new color that will soon become synonymous with the space.
Diriyah Tan by Pantone location
The timeless color can be spotted at At-Turaif UNESCO World Heritage Site, Bujairi Terrace, and of course the Bab Samhan Hotel.
Diriyah Tan by Pantone launch date
The color was debuted on Wednesday, April 9.
More about Diriyah Tan
Diriyah Tan is more than just a color—it’s a vibe straight from the heart of Saudi heritage. Inspired by the warm tones of traditional Najdi mud brick architecture, this earthy hue channels the soul of The City of Earth. From buildings to branding, it’s the signature shade putting a timeless twist on modern design.
Things to do in Saudi
Looking to have some fun in the Kingdom? The Red Sea city will be burning rubber for the Saudi Arabian Grand Prix as 20 of the world’s best drivers take over the Jeddah Corniche Circuit on Sunday, April 20. There is also the first-ever Boxing Grand Prix at ANB Arena from Thursday, April 17. Do not forget to get your tickets for the upcoming Esports World Cup.
Across Diriyah, @visitdiriyah.
