Al-Ittihad’s 97-Year Legacy Honored in a Luxury Collaboration
This partnership seamlessly blends heritage, luxury, and innovation, crafting a tribute that reflects the club’s excellence and deep-rooted history. At its core, this campaign is more than a watch launch—it’s a visual and cultural statement that intertwines football, fashion, and time-honored craftsmanship.In a groundbreaking collaboration, B360, Rubaiyat, and AlBalad Hospitality Hotel have joined forces to celebrate Al-Ittihad’s 97-year legacy.
Exclusive Availability & Release Date
The limited-edition B360 Al-Ittihad timepiece will be available in exclusive quantities starting February 18th. Fans and collectors can purchase this unique collector’s item at Ittihad flagship store in Jeddah Park or via the B360 website. With its meticulous craftsmanship and deep-rooted symbolism, this watch is more than just an accessory—it’s a testament to legacy, passion, and enduring success.
Through this collaboration, B360, Rubaiyat, and AlBalad Hospitality Hotel have redefined how football, fashion, and heritage intersect. This campaign sets a new standard, celebrating Al-Ittihad’s storied past while looking forward to the future with timeless precision and style.
A Masterpiece of Craftsmanship: B360’s Limited-Edition Watch
B360, a luxury watch brand known for its meticulous craftsmanship and storytelling, is at the heart of this tribute. Established in 2010, B360 specializes in hand-painted, limited-edition timepieces that honor history, culture, and individuality. The special edition Al-Ittihad watch embodies the essence of leadership and triumph, with intricate detailing that pays homage to the club’s journey through time.
The Art of Styling: Rubaiyat’s Fashion Influence
Luxury fashion retailer Rubaiyat plays a key role in elevating the campaign’s visual appeal. Their styling direction bridges modernity and heritage, featuring Al-Ittihad players in two distinctive looks—one capturing contemporary streetwear and the other reflecting timeless elegance. This fusion of fashion and sports reinforces Al-Ittihad’s status as a symbol of excellence both on and off the field.
A Historic Backdrop: Al Balad Hotels
Set against the rich architectural beauty of Al Balad, a UNESCO World Heritage site, the campaign’s editorial shoot takes place at Al Balad Hotels (AlRayess). The location serves as a powerful symbol of legacy and progress, mirroring the club’s enduring journey. With its traditional Roshan windows and historic charm, Al Balad offers the perfect stage for showcasing the fusion of past and future.
