Boutique Group, an innovative luxury hospitality company owned by Saudi Arabia’s Public Investment Fund, makes its debut appearance at the Arabian Travel Market (ATM), a major event in the global tourism industry.
At the event, Boutique Group showcased its dedication to enhancing luxury hospitality. They’re renovating Saudi Arabia’s historic royal homes and other landmarks into top-tier luxury hotels.
Boutique Group also shared information about a new agreement they signed with ALTANFEETHI luxury concierge service. This agreement focuses on sharing knowledge and expertise to improve guest experiences at airports in Saudi Arabia.
Boutique Group proudly presents a diverse portfolio of prestigious properties. Al Hamra Palace in Jeddah, known for hosting global figures, stands as a symbol of luxury and grandeur. The Red Palace, located in the historic heart of Riyadh and featured on the SAR 100 banknote, served as the esteemed residence of the Council of Ministers for three decades. Finally, the Aga Khan Award-winning Tuwaiq Palace, an architectural marvel inspired by Saudi Arabia’s iconic forts, tents, and oasis landscapes, represents a fusion of tradition and modernity.
Boutique Group focuses on creating unique and luxurious experiences in its palaces, blending modern amenities with Saudi heritage through strong partnerships and authentic design.
“This year’s ATM theme explores gateways. This is particularly poignant for Boutique Group, because our properties are in essence a gateway to a new model of hospitality, and a more sustainable future. Inspired by Saudi Arabia’s rich heritage and powered by its talent, we are creating a gateway to a more resilient and diversified economy,” said Mark De Cocinis, Chief Executive Officer at Boutique Group.
“We are also delighted to sign a Memorandum of Understanding with luxury concierge provider, ALTANFEETHI, and look forward to exploring more ways to collaborate on this remarkable new model of Saudi hospitality,” he added.
Marco Franck, as Chief Hospitality Officer of Boutique Group, participated in a panel discussion titled “Next-level Luxury: How to Stand Out as Truly Premium in an Oversaturated Market” during an industry event. In the session, Franck elaborated on Boutique Group’s initiatives to immerse guests in Saudi Arabia’s rich culture and heritage while upholding the highest standards of luxury service.
Marco Franck said: “It’s always a pleasure to connect with fellow industry leaders, who are passionate about exploring new ways to raise the bar and elevate industry standards. Boutique Group takes great pride in reflecting the sights, smells, sounds and cultures of the regions our properties call home – from our architecture and interiors to our spa and F&B offerings.”
Boutique Group, owned by Saudi Arabia’s Public Investment Fund, backs the Ministry of Tourism’s goal of growing the tourism sector, expected to offer $6 trillion in investment chances by 2030. It also supports the Ministry of Culture’s work in developing the country’s cultural scene. Emphasizing luxury, authenticity, and personalized care, Boutique Group seeks to enchant global travelers and welcome them to explore Saudi Arabia’s beauty and hospitality.]
For more information about Boutique Group, visit their website
