Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Beyond Fire, Chef Amar Albarkati’s take on PMI’s Heat Not Burn Challenge

Beyond Fire, Chef Amar Albarkati’s take on PMI’s Heat Not Burn Challenge

In the heart of Ricci San, the new talk of the town Japanese eatery in Obhur, renowned chef Amar Albarkati embarked on a culinary challenge like no other, orchestrated by Philip Morris International (PMI). The mission? To craft an exquisite menu without the use of traditional fire, pushing the boundaries of culinary artistry while aligning with PMI’s vision for a smoke-free future.

Albarkati, known for his innovative approach blending technique and flavor, rose to the occasion with a menu that not only dazzled the palate but redefined the possibilities of smoke-free cooking. The chef’s approach throughout the meal was a masterclass in technique, showcasing a deep understanding of cooking methods that didn’t rely on traditional heat.

Beyond Fire, Chef Amar Albarkati's take on PMI's Heat Not Burn Challenge

Instead, he leaned heavily on sous vide, compression, and foaming to extract and intensify natural flavors. The use of cold-curing, particularly in the seafood ceviche, highlighted precision in balancing texture and flavor without the need for cooking. Techniques like poaching and pickling were employed to elevate ingredients in a way that maintained their integrity, while methods like dehydration added complexity without overcomplicating the dishes.

Beyond Fire, Chef Amar Albarkati's take on PMI's Heat Not Burn Challenge
Beyond Fire, Chef Amar Albarkati's take on PMI's Heat Not Burn Challenge
Beyond Fire, Chef Amar Albarkati's take on PMI's Heat Not Burn Challenge

The most striking element was how the chef was able to create layers of depth and richness without the use of fire, relying on careful timing and innovative methods to coax the best out of each ingredient. Each dish was a testament to how skillful manipulation of technique can transform familiar components into something extraordinary.

Beyond the gastronomic journey, experiencing PMI’s commitment to a smoke-free future firsthand underscored the evening’s significance. As PMI continues to invest in scientific advancements and smoke-free alternatives like IQOS, events like these not only showcase culinary innovation but also reinforce a broader message: that progress can be transformative.

In the intimate setting of Ricci San, amid the clinking of glasses and the hum of satisfied diners, Chef Amar Albarkati and PMI harmonized their visions—a commitment to excellence, innovation, and a future where sustainability intertwines seamlessly. As guests savored each dish, they became part of a larger narrative—one where food not only delights but also inspires change.

Beyond Fire, Chef Amar Albarkati's take on PMI's Heat Not Burn Challenge

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