ASICS Corporation has teamed up with the Saudi Sports for All Federation to launch the ASICS Innovation Pitch in Saudi Arabia. This start-up program invites local entrepreneurs to design digital solutions that boost sports participation and community wellness. Driven by ASICS Ventures Corporation and ASICS SA Marketing LLC (ASAM), the initiative builds on ASICS’s recent expansion into the kingdom and its commitment to a healthier nation.
What Is the ASICS Innovation Pitch?
The ASICS Innovation Pitch is a competitive program for Saudi-based start-ups. Participants propose projects under the theme “Sports × Digital,” aiming to bring new technology into fitness, health tracking, community engagement, and more. This presents ASICS’s as the first start-up program in Saudi Arabia and the seventh global edition, following Europe’s TENKAN‑TEN™, Japan’s Acceler ator, and India’s own ASICS Innovation Pitch.
Partnership with Saudi Sports for All
The Saudi Sports for All Federation (SFA) promotes active lifestyles across the kingdom. By joining forces, ASICS and SFA combine global sports expertise with local outreach. This collaboration reflects ASICS’s growing presence: its first Riyadh store opened in 2023, and it sponsored the Riyadh Marathon earlier this year. Together, they aim to help Saudi Vision 2030 reach its goal of raising weekly physical activity from 13% to 40%.
What Winning Means
Start-ups selected through the ASICS Innovation Pitch will gain:
- Direct collaboration with ASAM
- Access to ASICS’s global R&D and marketing teams
- Potential investment and pilot opportunities
- Support toward scaling solutions across Saudi Arabia
ASICS’s past winners include SaleAssist Innov8 (India), now a rapid‑growth partner. The brand plans to invest further in promising ventures from this program.
Hand in Hand with Vision 2030
Saudi Vision 2030 seeks to diversify the economy and enhance quality of life. By encouraging digital tools for sports, the ASICS Innovation Pitch supports both goals. ASICS’s motto, ‘Anima Sana In Corpore Sano‘ (“A Sound Mind in a Sound Body”), guides this effort, bringing together internal R&D with external innovation to improve physical and mental well‑being.
How to Apply
Interested teams must meet these criteria:
- Registered or based in Saudi Arabia
- In operation for at least two years
- Market‑ready or near-launch digital solutions
- Clear go‑to‑market strategy
Applications open on June 16, 2025. Visit the official site for full details: corp.asics.com
ASICS Innovation Pitch Saudi Arabia location
This exciting pitch program will be held in collaboration with the Saudi Sports for All Federation, with the final event taking place in Saudi Arabia this November.
ASICS Innovation Pitch Saudi Arabia date and time
Applications open on June 16 and close on July 31, 2025. The top six finalists will be selected and invited to pitch live during the final event in November 2025.
ASICS Innovation Pitch Saudi Arabia theme
This year’s theme is “Sports × Digital,” focusing on innovative solutions that boost physical activity using digital tools.
ASICS Innovation Pitch Saudi Arabia eligibility
Start-ups must be at least two years old, have a market-ready (or nearly launch-ready) product or service, a go-to-market strategy, and be based in Saudi Arabia.
The ASICS Innovation Pitch offers an exciting chance for Saudi entrepreneurs to shape the future of sports and wellness. If you have a digital idea that can get more people moving, this program is your launchpad. Get your proposal ready and join ASICS and the Saudi Sports for All Federation in powering a healthier, more active kingdom.
More to look forward to in the Kingdom
Saudi Arabia’s beloved capital, Riyadh, is getting ready to host several exciting events this summer, including the WBC Boxing Grand Prix. And if you’re feeling hungry, SUSHISAMBA is hosting its very first Sushi Week in the city.
