IT girl summer, BRAT girl summer. No. Foodie girl summer.
With the temperatures reaching upwards of 40°C in Riyadh, people are escaping to the cool and cloudy Aseer.
Aseer Season has kicked off with a delicious Aseer Food Festival and that is also playing a major role in the local migration.
One of the major Seasons observed in the Kingdom, Aseer Season 2025 is being held under the theme of ‘Cooler & Closer’ (Very accurate).
The culinary festival aims to celebrate the region’s cultural heritage and spotlight its traditional cuisine and arts.
So, wear your most comfortable abayas. Here is everything to know about the season and the food festival.
Aseer Food Festival 2025
Aseer Season 2025 is your ultimate summer escape, think fresh mountain breeze, epic outdoor adventures, and non-stop entertainment. Set in the stunning hills of Abha, it’s where nature, culture, music, and fun come together for a seriously cool getaway.
Say hello to Wasl, Aseer’s very own food festival. Brought to life by the Aseer Development Authority and Saudi Tourism Authority, it’s all about celebrating local flavors, culture, and community. From traditional bites to immersive experiences that spotlight Saudi identity, Wasl is a tasty way to support local talent and explore the heart of the region.
Aseer Food Festival 2025 location
The festival is serving steaming plates of fragrant food at the Al-Muftaha District in Abha.
Aseer Food Festival 2025 dates
The foodie celebrations will go on until Friday, September 05.
Aseer Food Festival 2025 tickets
You can sample your favourite Southern Saudi dishes for SAR25. Tickets for the food festival have gone live on platinumlist.com.
What to expect from the Aseer Food Festival 2025
Get a real taste of Aseer at Wasl, the region’s vibrant food and culture festival designed to boost tourism and spotlight local traditions. From mouthwatering dishes to rich cultural experiences, Wasl is all about celebrating Saudi identity in the most flavorful way possible.
Stroll through the family-run cottage industry market, pick up fresh local produce, and shop handcrafted treasures inspired by Aseer’s heritage. With live cooking demos, folkloric performances, and fun zones for kids, there’s something for everyone to enjoy.
More Saudi Seasons
Looking to have some adventure in Riyadh later this year? Riyadh Season 2025 has announced the first-ever Riyadh Comedy Festival which will bring your favorite comedians to the stages near you. Mr. Beast is also collaborating with Riyadh Season to create some amazing content. If you happen to be in Jeddah, the Jeddah Season’s West Coast activities Bambi Beach and Eden Beach are perfect pop-ups to cool down in this heat.
SAR25. Until Fri Sep 5. Al-Muftaha District, Abha, platinumlist.com.
