A New Era of Empowerment and Style

adidas made headlines with the grand opening of its first-ever women’s store in Riyadh Park. This landmark event marked a significant step towards championing female empowerment through sports and fashion in a region where inclusivity and opportunities for women were gaining momentum.

The store’s debut introduced the Bloom Sky Sportswear Collection, a vibrant collaboration with celebrated Saudi female artist Raghad Al-Ahmad. This exclusive collection wasn’t just about high-quality sportswear; it embodied a fusion of individuality and cultural identity. Featuring modest wear selections such as abayas and hijabs, the Bloom Sky Collection reflected adidas’s commitment to offering apparel that catered to the unique needs and tastes of female athletes and enthusiasts.

Aimee Arana, General Manager of adidas Sportswear & Training, remarked, “adidas’ new women’s store at Riyadh Park was a testament to the brand’s ongoing efforts to support and inspire women in Saudi Arabia and around the world. By combining innovative design with cultural sensitivity, adidas continued to set the standard for sportswear that empowered women to perform at their best.”

The store opened its doors on September 1st, providing an immersive shopping experience. Shoppers enjoyed expert staff on hand to deliver personalized service and tailored advice to enhance their shopping journey.