Eco Initiatives: Voting for a Better Earth

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With climate change rapidly affecting our day-to-day lives, companies – including small businesses and non-profit organizations – have been taking drastic measures to reform their means of production and take steps to keep the global crisis from growing. Here are some new-age initiatives taking a stand against climate change through their products and services.


Upcycling luxury closets

NSara and Mansoor are Saudi- British couple introducing an improved method of buying luxury items in the Kingdom. The couple started Amused, an Instagram retail buy-and-sell page with valuable luxury pieces, from YSL shoes to Hermès handbags. The idea began when Sara started selling her items online and realized that there is a market for selling second-hand items in

“We found that Saudi Arabia has the second-highest closet value in the world after Italy,” Sara says, noting that pieces coming from people in the Kingdom are often in great condition. “However, the fashion industry is also the world’s second-highest contributor to environmental pollution, and some of the best-known fashion labels burn past season merchandise so they are not discounted and resold.” This is the main reason the couple strives to purchase good quality items and find them a new home, where they won’t contribute to the growing

With Amused, people can buy and sell their luxury items with ultimate transparency. “We are selective about our inventory, taking time to authenticate every item with layers of verification offered for our customers’ protection.”

Instagram: amusedksa

Avoid keeping plastic afloat, get yourself a tote and keep the earth clean with reusable products.

Avoid keeping plastic afloat, get yourself a tote and keep the earth clean with reusable products.


Awareness platform turned online retailer

Nouf Bannan started an online eco-awareness Instagram page where she discusses the importance of sustainability, recycling, and reusing, as well as tips on how to lead an efficiently green lifestyle. She would always recommend different reusable products people can buy and realized that many don’t know how or where to shop for such items.

She decided to start distributing reusable products on the same platform, such as bamboo products and washable cotton pads that can easily be delivered to people’s houses. She wanted to encourage people to get their hands on affordable eco-friendly products. “I wanted the price to be as low as possible, so I’m selling it at the same price I purchase the products. My platform is non-profit – the only thing I’m gaining is that people are finally using sustainable products.”

Nouf also created her own product – reusable tote bags with interesting local designs. A popular one has an Arabic recipe for Shakshuka printed on the bag. “Ever since starting this business, I realized how much people want to be sustainable and how much they are actually excited for these products.”


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