The renowned Italian luxury fashion house, Dolce&Gabbana, has officially opened its newest flagship destination in Diriyah, marking a significant milestone in Saudi Arabia’s growing cultural and luxury tourism sector. Situated in the heart of Diriyah’s Bujairi Terrace, one of the city’s premier dining and retail hubs, the new 1,500 square-meter boutique and café combine the brand’s iconic Italian elegance with the traditional architectural heritage of the Najdi region.

This stunning new luxury center is one of Dolce&Gabbana’s largest worldwide, and it perfectly complements Diriyah’s transformation into a globally recognized center of culture, lifestyle, and high-end retail. The luxurious boutique showcases the full spectrum of Dolce&Gabbana’s offerings, including women’s and men’s clothing, accessories, fine jewelry, watches, beauty products, and home décor. Bespoke displays are thoughtfully framed by a dynamic ceiling system, amplifying the sense of space and enhancing the curated atmosphere of the boutique.

A Fusion of Italian Elegance and Najdi Heritage

The design of the boutique seamlessly integrates Italian sophistication with elements of Najdi architecture, reflecting the deep cultural ties between the region and the global brand. A key feature of the boutique is an exclusive section dedicated to the abaya, a beautiful tribute to local traditions and an expression of Dolce&Gabbana’s commitment to respecting the cultural heritage of Saudi Arabia.

“By honoring local customs while offering our international collections, we hope to create a meaningful and luxurious experience that resonates with the culture of Saudi Arabia,” said a representative from Dolce&Gabbana

DG Caffè: A Taste of Italy with a Saudi Twist

At the heart of the boutique is DG Caffè, Dolce&Gabbana’s exclusive café offering, which adds a deliciously Italian touch to the luxurious space. With a menu specially tailored to Saudi tastes, DG Caffè offers a curated selection of coffee, pastries, and light bites, drawing inspiration from Italy’s rich culinary traditions. The café presents a refined yet relaxed atmosphere, making it the perfect spot for a break while shopping or socializing in the vibrant setting of Bujairi Terrace.