Destination KSA, the city’s guide and lifestyle magazine in Saudi Arabia, has officially entered into an exciting media sponsorship agreement with Orjwan Ammar, a 24-year-old Saudi Rally Racer.
The agreement, took place on December 12, 2023, marking a strategic collaboration between Destination KSA’s Business Development Manager, Mohammed Almahdaly, and Orjwan Ammar, putting into place their respective strengths and expertise. Destination Magazine’s established platform and reach merge with Ammar’s entrepreneurial expertise and racing skills, promising a mutually beneficial partnership.
Ammar’s background in entrepreneurship has equipped her with invaluable skills vital for the precision, strategic thinking, and adaptability required in rally racing. Her innate ability to innovate, make quick decisions, and think beyond the ordinary boundaries, honed through years in the business world, positions her as a dependable individual both on and off the racetrack.
Her venture into rally racing commenced unexpectedly when she stumbled upon a Rally Jameel registration post. This chance discovery ignited her passion, leading her to Rally Tabuk-NEOM, where she demonstrated her driving prowess, clinching an impressive second place. Ammar’s perseverance and commitment propel her toward success as she refines her skills, eager to tackle new challenges ahead.
This partnership is set to continue until the end of 2024, during which Orjwan Ammar will ensure to provide Destination KSA with necessary content ranging from images, videos, race updates, to vital information that would be of interest. In turn, Destination KSA will curate and release necessary content, managing photoshoots and ensuring an exclusive narrative regarding Orjwan’s racing journey.
Expressing mutual enthusiasm, both parties are thrilled about this collaboration’s potential. The agreement marks a significant milestone in both their journeys, presenting new opportunities for growth and expansion. The partnership of Destination KSA’s media platform with Orjwan Ammar’s strong presence in the racing domain promises an exciting chapter of innovation, creativity, and shared success.
By bringing each of their expertise to the table, Destination KSA and Orjwan Amman will succeed in creating compelling and captivating content that interests and engages people, in hopes to capture the opportunity to showcase and celebrate Saudi talent, as well as set new benchmarks in media and motorsport scenes.