In a candid discussion, Basma Rajab, the creator driving Poshe, delves into her captivating fashion story. From a childhood steeped in high-fashion experiences to establishing a brand dedicated to luxury and individuality, we explore the unique insights that shape her creative journey.
Distinctive Designs with a Signature Touch
The name Poshe, derived from “posh,” reflects the brand’s commitment to luxury. “Poshe’s designs embody elegance, sophistication, and uniqueness,” Basma explains. Poshe distinguishes itself by incorporating custom embroidery and fabrics, creating a signature style at affordable prices. “Each piece stands out with a personal touch, appealing to a wide range of consumers,” she proudly states.
The Inspirations Behind the Aesthetic
Poshe’s designs reflect a blend of personal style and market trends. All her designs entail elegance and sophistication that blend seamlessly with style and comfort. “I design what I would wear, staying informed about industry trends to cater to fashion-forward consumers,” she notes.
Navigating Challenges in a Competitive Industry
Being a young designer in the competitive fashion industry, in between various talented young designers, posed challenges. “Standing out in a competitive industry is tough. I focused on developing a unique aesthetic using distinctive details like intricate embroidery and different fabrics and design elements that would truly be recognizable as mine,” she reveals.
Celebrating Milestones and Future Aspirations
The founder cherishes the memory of her first clothing event, where many people admired her work and complimented the creativity and work that went into each design. “Positive feedback from people confirmed that my designs resonated with them,” she recalls. As for aspiring designers, she advises, “Design what you’re passionate about and focus on unique fabrics to set your brand apart.” She also highlighted the importance of being confident when it comes to creating new and unique. Looking ahead, Poshe aspires to expand its accessory line and introduce clothing for men and children, aiming to reach a broader audience. “Poshe is a journey of self-expression and creativity, offering unique and high-quality fashion to those who appreciate artistry,” she concludes.
Instagram: poshe.sa
