Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi
Weber Shandwick
Weber Shandwick

News

Xiaomi Launches 12T Series in the Saudi Market

The company included in its devices portfolio, the 12T series with a pro-grade 200MP imaging system, smart band and innovative devices. Yesterday, Xiaomi — the leading smartphone company — hosted a special event in Riyadh celebrating the launch of a new range of innovative products. Attended by a selection of Xiaomi representatives, local media and […]

By Weber Shandwick
Xiaomi Launches 12T Series in the Saudi Market
News

Xiaomi Redefines Modern-living with a Wide Array of AIoT Products

Robot vacuum, the brand’s first-ever wet-dry vacuum series, TV, smart band, and tablet have landed to bring next-level excitement to every facet of living. Xiaomi today announced the international release of a wide selection of AIoT products to elevate daily life – introducing Xiaomi Robot Vacuum X10+, Xiaomi Truclean W10 Wet Dry Vacuum Series, Xiaomi […]

By Weber Shandwick
Xiaomi Redefines Modern-living with a Wide Array of AIoT Products
Movie Review

Netflix Announces Exciting Lineup of Arabic Content from the MENA Region

Content from Saudi Arabia, Kuwait, UAE, Egypt, and Jordan is showcased in the preview. With this diverse and high-quality content, Netflix is focusing on authentic stories from Arab storytellers This week, Netflix announced an exciting line-up of upcoming content from the Arab world, including shows and films from Saudi Arabia, Kuwait, UAE, Jordan, and Egypt. The […]

By Weber Shandwick
Netflix Announces Exciting Lineup of Arabic Content from the MENA Region
News

Uber Launches Major App Update to Help Ensure Riders Stay Safe

The new Safety Check-Up feature will encourage riders to utilize the range of safety tools available in-app on trips. Riders will be encouraged to turn on Trusted Contacts, PIN Verification as well as enable RideCheck when they open the app   Today, Uber has announced the latest steps it is taking to help improve safety […]

By Weber Shandwick
Uber Launches Major App Update to Help Ensure Riders Stay Safe
Fitness

Mastercard Expands Decades-Long Football Legacy through GUINNESS WORLD RECORDS™ Title with Luis Figo

World record set with game played at 20,230 ft (6166.1 m) in zero gravity by football legend Luis Figo and a team of football heroes from across the globe. Mastercard’s new GUINNESS WORLD RECORDS™ title recognizes the world’s most popular sport as a celebration of the human spirit, igniting passion and pride for millions every […]

By Weber Shandwick
Mastercard Expands Decades-Long Football Legacy through GUINNESS WORLD RECORDS™ Title with Luis Figo
Movie Review

Netflix Launches ‘New Saudi Voices’ Collection to Celebrate Emerging Saudi Filmmakers

Netflix is releasing a specially curated collection of 11 short films titled “New Saudi Voices”, to celebrate the creativity of emerging Saudi filmmakers.  The collection spans a rich subset of genres – from horror and fantasy to family adventure, animation, sci-fi, and non-fiction, with the content showcasing the breadth and depth of Saudi’s emerging talent. […]

By Weber Shandwick
Netflix Launches ‘New Saudi Voices’ Collection to Celebrate Emerging Saudi Filmmakers
News

Explore the Next Generation of Ultra Slim Foldables with Xiaomi MIX Fold 2

Xiaomi revealed its advanced foldable flagship smartphone, Xiaomi MIX Fold 2, at a new product launch event in Mainland China, alongside the highly-anticipated annual speech of Lei Jun, Founder, Chairman, and CEO of Xiaomi. Xiaomi MIX Fold 2 is a giant technological leap in the ultra-slim foldable smartphone space. Measuring just 5.4mm¹ unfolded, Xiaomi MIX […]

By Weber Shandwick
Explore the Next Generation of Ultra Slim Foldables with Xiaomi MIX Fold 2
Healthy Living

Xiaomi Empowers Tech Savvy Consumers to Take Control of their Lives with the Success of the S1 & S1 Active

Xiaomi, the leading smartphone company, has underlined its commitment to transforming people’s lives with the power of quality technology. Meeting the demands of the Kingdom’s sophisticated consumers — customers with a passion for functional devices powered by cutting-edge tech. Distinguished by modern, responsive features, the Xiaomi Watch S1 and Xiaomi Watch S1 Active are uniquely […]

By Weber Shandwick
Xiaomi Empowers Tech Savvy Consumers to Take Control of their Lives with the Success of the S1 & S1 Active
Movie Review

Saudi filmmaker Ahd’s Kamel’s ‘Sanctity’ Part of Netflix’s ‘Because She Created Collection’

Netflix is releasing a specially curated collection of 21 Arab films on July 7 by women filmmakers spanning various genres, including documentaries, drama, and romance, via a dedicated collection on the service titled ‘Because She Created’.  The collection includes the works of critically acclaimed Algerian, Egyptian, Jordanian, Kuwaiti, Lebanese, Moroccan, Palestinian, Saudi, Sudanese, Syrian, and […]

By Weber Shandwick
Saudi filmmaker Ahd’s Kamel’s ‘Sanctity’ Part of Netflix’s ‘Because She Created Collection’
Movie Review

This Summer, Experience Your Favorite Netflix Series & Films on Free Walking Tours in London, Paris, & Madrid

This summer, it’s time to put down your remote and pick up your passport for a guided walking tour to see some of the most iconic cities in Europe – London, Paris, and Madrid – through the eyes of your favorite Netflix characters.  For one week, from 11 – 17 July, Netflix will partner with […]

By Weber Shandwick
This Summer, Experience Your Favorite Netflix Series & Films on Free Walking Tours in London, Paris, & Madrid
Art

COYA Collaborate with Saudi Artists for the Pisco Jar Arty Project to Celebrate the Brand’s 10-year Anniversary

COYA, the vibrant and stylish global lifestyle brand, is marking its 10-year anniversary by presenting a creative art project that exhibits the talents of Saudi Arabia and ex-pat artists. The innovative Pisco Jar Project, which was unveiled on June 7th, featured an exhibition of wonderfully decorated Pisco jars, each one distinctively designed and painted by […]

By Weber Shandwick
COYA Collaborate with Saudi Artists for the Pisco Jar Arty Project to Celebrate the Brand’s 10-year Anniversary
Movie Review

Netflix Celebrates Global Accessibility Awareness Day via New Collection

Explore a world of characters, creators, and real-life personalities who bring rich dimensions to disability representation, one story at a time By Heather Dowdy Growing up on the southside of Chicago, there was nothing like a night at the Cadillac Palace Theatre. From the building’s ornate gold detailing, and the velvet curtains that enveloped the […]

By Weber Shandwick
Netflix Celebrates Global Accessibility Awareness Day via New Collection
Game Review

All the New Mobile Games Coming to Netflix in March

Netflix Games are now available on Android and iOS devices. All you need is a Netflix subscription – there’s no ads, fees, or in-app purchases. Whether you’re craving a casual game to jump right into the fun, or an immersive experience that lets you dig deeper into your favorite stories, there are a variety of mobile […]

By Weber Shandwick
All the New Mobile Games Coming to Netflix in March
Arts & Music

Ed Sheeran Performs at The TikTok UEFA Euro 2020 Show This Friday 25 June

Fans from across the Middle East can catch the first live performance of his soon-to-be-released new single, ‘Bad Habits’ Concert live-streamed only on TikTok from his home ground of Portman Road, Ipswich Town The TikTok UEFA EURO 2020 Show is a celebration of music and football and marks TikTok’s partnership with UEFA as the home […]

By Weber Shandwick
Ed Sheeran Performs at The TikTok UEFA Euro 2020 Show This Friday 25 June
News

OPPO launches ‘Endangered Colour’ Campaign in Partnership with the National Geographic Society

Global technology brand OPPO has launched an Endangered Colour campaign in partnership with the National Geographic Society. The initiative will support the Society’s wildlife conservation efforts and highlight the industry-leading videography and photography capabilities of the OPPO series of smartphones. Featuring a content series created by National Geographic Photographer Joel Sartore using an OPPO Find […]

By Weber Shandwick
OPPO launches ‘Endangered Colour’ Campaign in Partnership with the National Geographic Society
News

New Tools to Combat Bullying on TikTok

TikTok launched a new way for creators to more easily manage interactions with their content. People put their hearts and souls into creating and entertaining users on TikTok, and the platform recognizes how discouraging it can feel to receive unkind comments on videos. This is why TikTok is introducing the ability to delete multiple comments […]

By Weber Shandwick
New Tools to Combat Bullying on TikTok
Travel Tips

Middle East Product Updates: Saudi Arabia

GO travel with Reserve for UberX and Airports After a year of so much uncertainty, planning ahead means extra peace of mind. With Uber Reserve, you can tap a button and plan a ride up to 30 days in advance, request a favorite driver, and know you’re covered with our on-time guarantee: if your ride […]

By Weber Shandwick
Middle East Product Updates: Saudi Arabia
News

OPPO Inspires the Fans to Capture the Spirit of Ramadan with Mo Salah

OPPO Reno5 Series advanced imaging technology allows high-definition memories to be captured and shared Campaign evokes the spirit of Ramadan inspiring compassion and friendship RIYADH – April 22, 2021 – Global technology brand OPPO has launched a #CaptureTheSpirit Ramadan campaign featuring its MEA Brand Ambassador and international footballer, Mohamed Salah. The Ramadan campaign encourages memories […]

By Weber Shandwick
OPPO Inspires the Fans to Capture the Spirit of Ramadan with Mo Salah
News

OPPO Introduces the Reno5 series for an Outstanding Camera & 5G Experience

  In tune with Saudi Arabia’s 5G expansion, the new Reno5 Series brings the latest and best-in-class ultra-fast, ultra-powerful hardware, connectivity, and imaging technology Launching a 5G-only series is inspired by the OPPO theme, ‘Technology for Mankind, Kindness for the World’   Global technology brand, OPPO, recently reported as the No.1 smartphone brand in China […]

By Weber Shandwick
OPPO Introduces the Reno5 series for an Outstanding Camera & 5G Experience
Movie Review

AMC Cinemas Opens “AMC Karam 5” as the First Cinema in Al Majmaah Governorate

AMC Karam 5 will be the first cinema in the governorate and has 5 screens offering luxury auditoriums featuring best-in-class projection, sound, and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA. Riyadh, Saudi Arabia, December 31, 2020 – AMC Cinemas, in yet another milestone to develop the […]

By Weber Shandwick
AMC Cinemas Opens “AMC Karam 5” as the First Cinema in Al Majmaah Governorate
Fitness

Sports for All Federation Announces the First Ever Global Goals World Cup Saudi Arabia

Inaugural Global Goals World Cup Saudi Arabia will take place throughout 2021 and invites women to uplift their communities through team sports, combining sports, and the United Nations’ Sustainable Development Goals. The winning team will progress to the next Global Goals World Cup in New York, where they will compete against teams from around the […]

By Weber Shandwick
Sports for All Federation Announces the First Ever Global Goals World Cup Saudi Arabia
News

Challenge Team Announced as the First-ever Winner of the Saudi Community-level Women’s Football League Finals

24 community-level teams from Riyadh, Jeddah, and Dammam competed in the WFL’s first season. A total of 50 matches were played between November 17 and December 17 with a total of SAR 500,000 in prize money awarded Challenge won the Champion’s Cup in the WFL’s final match of the season December 18, 2020 (Riyadh, Saudi […]

By Weber Shandwick
Challenge Team Announced as the First-ever Winner of the Saudi Community-level Women’s Football League Finals
Offbeat

AMC Cinemas new IMAX® with Laser now open at Al Khair 9

The first cinema in Riyadh to feature IMAX with Laser Technology, IMAX’s most advanced theater experience. Now screening Wonder Woman 1984 Riyadh – December 17, 2020 – AMC Cinemas has announced that guests visiting AMC Al Khair 9 will now be able to enjoy the IMAX Experience® at its newly opened IMAX® auditorium, featuring IMAX® […]

By Weber Shandwick
AMC Cinemas new IMAX® with Laser now open at Al Khair 9
Reviews

Global Technology Brand OPPO Achieves Fifth Most Popular Smartphone in the Kingdom

Year-on-year growth of 124% sees it eclipse other well-known manufacturer Success follows less than two years after the global brand launched in Saudi Arabia. Riyadh, Saudi Arabia, 9 December 2020: Global technology brand OPPO has demonstrated incredible growth since it launched in Saudi Arabia in 2019, racing up the rankings to overtake other established brands […]

By Weber Shandwick
Global Technology Brand OPPO Achieves Fifth Most Popular Smartphone in the Kingdom
Movie Review

AMC Cinemas Opens its Fifth Location in Riyadh

AMC Azizia Plaza 3 offers luxury auditoriums featuring best-in-class projection, sound, and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA. Riyadh, Saudi Arabia, December 3, 2020 – AMC Cinemas, in yet another milestone to improve the moviegoing experience in Saudi Arabia, has opened its fifth movie theater […]

By Weber Shandwick
AMC Cinemas Opens its Fifth Location in Riyadh
Movie Review

Netflix Launches Eight Films Partnership with Telfaz11 Studios

Netflix, the world’s leading entertainment service, and Saudi Arabian production and financing group Telfaz11, have struck a partnership to produce eight new films, with the first project coming to life in late 2021. This partnership comes after the incredible success of Telfaz11 and Netflix’s award-winning film collection collaboration, Six Windows in the Desert. In its […]

By Weber Shandwick
Netflix Launches Eight Films Partnership with Telfaz11 Studios
Health Activities

“Tawuniya Vitality” Changes the Healthy Lifestyle of the Saudi Society

The new program is a first for the Kingdom, the Middle East, and North Africa. The Company for Cooperative Insurance, Tawuniya, the Kingdom’s pioneering insurance company, has launched “Tawuniya Vitality” program in partnership with Vitality Group, the global leader in integrating wellness benefits with life insurance. Part of Discovery Group, Vitality operates its Shared-Value Insurance […]

By Weber Shandwick
“Tawuniya Vitality” Changes the Healthy Lifestyle of the Saudi Society
Dining

Challenge Six Regional Celebrity Chefs to a Cook-off on TikTok this October

Starting October 10, TikTok, the leading destination for short-form video creation is inviting you to challenge six regional celebrity chefs to a cook-off for the chance to win AED 1000 worth of kitchen appliances. Challenge Chef Hisham Baeshen, Chef Ali, Chef Hala Ayash, Chef Shaheen, Chef Mohammed Hamed, and Chef Ghada to a duet on […]

By Weber Shandwick
Challenge Six Regional Celebrity Chefs to a Cook-off on TikTok this October
Movie Review

Netflix Inks Five-Year Partnership with Saudi Studio Myrkott

The first of its kind partnership in the Kingdom between Netflix and Myrkott provides an exclusive first look option for a mix of animations and films. From Masameer series to Masameer The Movie, Netflix continues investing in Saudi stories. Riyadh, Saudi Arabia 16 September 2020 – Netflix, the world’s leading entertainment service, and Saudi Arabian […]

By Weber Shandwick
Netflix Inks Five-Year Partnership with Saudi Studio Myrkott
Fitness

Fitness fans flock to TikTok for ‘Fitspo’ and Sports Content

Fitness and sports content booms in Saudi Arabia on TikTok with 270% increase in related content regionally during first half of 2020, surpassing 1billion local views on #fitness. Football reigns supreme as most popular sport on TikTok in MENA with Al Hilal FC gaining 150K fans in 10 days only. Riyadh, Saudi Arabia – August 6, […]

By Weber Shandwick
Fitness fans flock to TikTok for ‘Fitspo’ and Sports Content
Community

Saudi Sports for All Federation’s Move to Donate generates SAR125,000 for Saudi Food Bank

  Saudi SFA built on the successful Your Home Your Gym campaign (#بيتك_ناديك) to catalyze the social impact activity Move to Donate. Move to Donate’s success of more than 5,500 pledges demonstrates the growing commitment to health and fitness in Saudi. Saudi SFA President applauds Move to Donate participants across the country for acting as […]

By Weber Shandwick
Saudi Sports for All Federation’s Move to Donate generates SAR125,000 for Saudi Food Bank
Fitness

Sports for All Federation Launches Move to Donate Campaign in Collaboration with the Saudi Food Bank to Support Families in Need During Ramadan

The Saudi Sports for All Federation (SFA) is pleased to launch ‘Move to Donate’ in line with the tenets of the holy month of Ramadan: health, community values, and supporting those in need. Move to Donate, another roll-out phase of the successful Baytak Nadeek program, begins today and will continue throughout the month. Move to […]

By Weber Shandwick
Sports for All Federation Launches Move to Donate Campaign in Collaboration with the Saudi Food Bank to Support Families in Need During Ramadan
Events & Happenings

GMC Shines The Spotlight on Customization With Bold New Line-up at The Riyadh Car Show 2019

GMC has today announced that it will be bringing its boldest ever line up to the Riyadh Car Show 2019. Bringing the brand’s commitment to reliability, refinement in design and engineering excellence to life at the car show, GMC will highlight the vast range of accessories that car lovers can use to personalize their vehicle. […]

By Weber Shandwick
GMC Shines The Spotlight on Customization With Bold New Line-up at The Riyadh Car Show 2019