Region-wide massive expansion and renovation plan announced.
MAGRABi is the leading eyewear and eye care retailer in the Middle East, with a long history of medical excellence. The brand has announced that its flagship store in the Saudi capital is one in a series of stores set for renovation in 2022, announcing it will be investing Dh84m this year across 57 stores in KSA, UAE, Qatar, Egypt, and Kuwait.
On Saturday, May 29, the renowned optical retailer celebrated the reopening of its flagship store on King Abdullah Road in Riyadh. This event saw the attendance of VIP customers, influencers, and the press from the fashion scene, all eager to discover the newly opened Magrabi store.
The revamped store was described by many as a true feast for the eyes. The interiors follow a thoroughly thought concept which MAGRABi is gradually rolling out across its stores to offer customers a seamlessly unique optical experience. Indeed, entering the flagship store feels like walking into a luxury designer’s address. MAGRABi has always set itself apart in the optical industry in the way it treats eye care as both a science and an art. And this is very much apparent in its new store concept, designed by a global leader in brand consulting and design “LANDOR” in London, UK, and led by MAGRABi Brand and Communications Director Cherine MAGRABi.
“We are committed to offering excellence and exclusivity and to staying ahead of the trend. Updating our stores is part of this vision,” says Cherine.
The store reopening saw a special showcasing of the latest collection by Dolce & Gabbana eyewear, which is currently featured as a brand of the month at MAGRABi. As the region’s leading address for luxury fashion eyewear, MAGRABi curates the most coveted eyewear collections and carries several exclusive brands, such as Valentino, Balmain, Akoni, David Beckham, Isabel Marant, Off-White, and EYE’M.
The flagship store on King Abdullah Road in Riyadh is a testament to the lifestyle approach MAGRABi has given to optical retail. Its innovative design integrates individual islands for kids’ glasses, ready readers, contact lenses, and featured brands. A central frame displaying accessories on all four sides is in the store’s midst, and a Beauty Bar devoted to the best-selling color lens brands and their accessories is equipped with a digital “fitting” tool.
More than an eye care provider, MAGRABi offers a unique and memorable shopping experience with clients returning every time. It is an avant-garde world of optics, a place where expertise meets forward fashion and where something exciting is always happening.
Besides the store renovations of some of the Group’s most prestigious locations, MAGRABi is also set to add multiple new locations. Some of these stores have already opened in Dubai Hills Mall (UAE), Place Vendome Mall (Qatar), Jeddah Park Mall (KSA), the Springs Souq (UAE), Open Air Mall (Egypt), Imam Bukhari Street (Al Qassim, KSA).
“Our commitment to always evolve MAGRABi stores is integral to our Company’s mission, which is to deliver a superior service to our customers and allow them to enjoy an unparalleled retail experience,” comments MAGRABi Group CEO Amin Magrabi. “These upgrades also include installing state-of-the-art equipment in the Eye Test rooms, staffed by highly qualified Eye Care professionals.”
MAGRABi is an established lifestyle brand and has consolidated its position as the go-to for quality, state-of-the-art eye care, and fashion-forward eyewear. With the latest technologies and highly-trained professionals, MAGRABi is at the cutting edge of the eyecare market in the Middle East. Its stores provide an unparalleled experience – combining optical, retail, and lifestyle.
“Retail is ever-evolving, and MAGRABi always keeps up with the market’s evolutions and offers solutions to the customer demands,” concludes Cherine Magrabi. “We look forward to continuing to reinvent the industry and providing our customers with a truly unique retail experience.”