Damas, the House of Jewelry Design, Unveiled its Latest Boutique Concept in Riyadh

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This is the reveal of a unique Damas journey in the great city of Riyadh, in the prestigious Olaya Tower. The house of jewelry’s new prime location is more than a boutique, a luxurious yet welcoming experience.


The highly-awaited new concept is a high point in Damas’s transformation journey in line with its vision “from the region to the region”, thus shifting to design-led collections, pioneering in retail innovation concepts while preserving the brand’s social responsibility and identity as a strongly rooted Arabic brand. With this, Damas continues its expansion in the Kingdom further transforming into the ultimate House of Jewellery Design in the Arab world.

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Discovering the space and its many treasures is a beautiful experiential journey. The 2-storey 3,380 sq-ft boutique’s decor draws its inspiration from the region’s nature and culture as a tribute to its heritage. Sand, beige and gold hues dominate the natural color palette; lines are curved with soft rounded architectural silhouettes to embody the magnificent deserts’ dunes and movements.

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The value of tradition is noticeable with the Arabic patterns that the brand carefully revisited, giving it a bold modern and contemporary take that fits its vision. The design and concept are set to make an unforgettable impression and an unparalleled experience for its visitors with the exclusive curated collections and personalized services.

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Damas is introducing its first-of-its-kind discovery journey to the Saudi market with heritage-inspired collections and everyday exquisite fine jewellery. Fine and high jewellery pieces cohabitate the beautiful space with Damas’ most coveted pieces alongside the jewellery brand Djula Paris, glam rock Diamond, which has its own exclusive area.

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Visitors will find crafted to perfection exclusive or bespoke pieces in different styles, from classic to avant-garde that include mesmerizing collections including Alif, the core collection that embodies woman empowerment in line with the Arabic woman evolution for which we  choose to collaborate with exceptional women such as Raya Moharrak, the youngest Arab and the first Saudi woman to climb the Mount Everest, Dome and Lace collections, inspired by Arabic architecture, bespoke pieces of its high end collection Kallista and much more…

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These collections are designed for the Arab woman and an ode to the region: the confident, the bold, the tender, the delicate, the traditional, the modern and every woman will find the piece that expresses her beautiful inner self.

A land of history and heritage the Kingdom will surely inspire and add incredible things to this new Damas journey.

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L’Oréal Paris Celebrates Women’s Month in Saudi Arabia

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L’Oréal Paris celebrates Women’s Month in Saudi Arabia series of powerful moments showcasing the brand’s commitment to empowering women all over the globe.


L’Oréal Paris, the world’s leading beauty brand celebrated Women’s Month via a series of powerful moments at the Riyadh Boulevard in Saudi Arabia on March 21st and 22nd to showcase the brand’s commitment to empowering women.

The celebration started on March 21st with a “Lessons of Worth” private event gathering over 100 prominent figures of the industry in the heart of Riyadh. The event opened with an astounding projection where L’Oréal Paris took over 82 screens in the Boulevard to showcase the brand manifesto and Lessons of Worth testimonial by the brand’s Saudi spokesperson – singer and actor, Aseel Omran. The “Lessons of Worth” is a series of powerful testimonials featuring the L’Oréal Paris spokespeople from around the globe sharing what the iconic “Because You Are Worth It” tagline means to them.

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The projection was followed by a panel discussion on women empowerment between Aseel Omran, Maya Ghantous- Director of the L’Oréal Consumer Products Division for Middle East & North Africa and Ahmed Wagih – General Manager of the Consumer Products Division at L’Oréal Middle East. The discussion centered around Aseel’s own personal empowerment journey, her partnership with L’Oréal Paris and what the brand slogan “Because You Are Worth It” means to her.

“We are truly honored to have Aseel amongst our L’Oréal Paris family since 2019 – not only is she a talented artist but she is also a strong woman committed to many humanitarian causes, using her voice to fight for women and children’s rights. This makes her an excellent idol for young women and the perfect ambassador for our brand.” said Ahmed Wagih.

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The celebration continued on March 22nd where L’Oréal Paris presented a series of activities led by inspirational women in the region:

  • A panel by Dr Razan, a highly renowned consultant dermatologist in the region, explaining the

science behind L’Oréal Paris’ products. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced beauty products with clinically proven efficacy and safety in five categories: makeup, skincare, haircare, and hair colour.

  • Meet & greets with four regional influencers, each engaging the public in conversations about their favorite L’Oréal Paris products and offering premium giveaways to fans.

Because I’m worth it”, the world’s leading beauty brand signature that’s just celebrated its

50th anniversary, was the first in the world to underline the value of self-worth. Coined in 1971 by Ilon Specht, a young 23-year-old female copywriter at Manhattan ad agency McCann, the L’Oréal Paris

signature was considered revolutionary at the time in its bold message and in that it featured a woman’s voice (most advertisements for women’s products at the time featured a male voice, which was thought to be more authoritative). “Because We’re Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth. Since its inception, the memorable slogan has been translated into 40 languages, reflecting the brand’s global expansion and diverse notion of beauty.

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The United Kingdom of Great Britain & Northern Ireland Promote European Dairy Creams in Saudi Market

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The Dairy Council for Northern Ireland (DCNI) is an organization established to promote the consumption of United Kingdom dairy products, and advocate their health benefits.


Dairy products from the United Kingdom are produced to the high standards of the European Union, promising to deliver products with the best quality possible. All dairy farms are registered and milk processing plants are approved by a relevant enforcement authority (the Department of Agriculture, Environment and Rural Affairs (DAERA) on behalf of the Food Standards Agency (FSA) or local Authority). Comprehensive inspection programs including milk purchasing, haulage, raw milk supply, product manufacturing and distribution are carried out on a regular basis to ensure all quality and food safety standards are met.dcni-1-copy

Beside regulatory requirements, the weather and landscape of the United Kingdom is ideal for the growth of lush green grass that dairy cows consume as their main source of nutrition. These cows then produce high quality milk that is manufactured into superior, nutritious dairy products.

Dairy farms in the United Kingdom are family owned and are passed down from one generation to the next. The milk processing facilities are mainly owned and managed by farmers’ co-operatives, extending this ownership ethos throughout the supply chain.

Some of the leading brands within the DCNI are available in up to 80 countries, and pride themselves in producing dairy-based products with utmost care. Dairy companies from the United Kingdom always set high standards and ensure that all requirements are met.

For example, some products have been present in Saudi Arabia for many years and are used by many famous food service outlets and food manufacturers throughout the Kingdom.

About Dairy Council for Northern Ireland

Located in Belfast, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, promoting the natural goodness and quality of the United Kingdom milk and dairy products. The Dairy Council for Northern Ireland plays an important role in promoting dairy products consumption through the dissemination of useful information in the form of research, scientific experiments, seminars, and supporting campaigns. Find out more about the Dairy Council for Northern Ireland at www.dairycouncil.co.uk

www.addedvaluedairyproducts.eu

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission does not accept any responsibility for any use that may be made of the information it contains.

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