Offbeat, Ramadan

The Spirit Of Authenticity


Hyundai to Share Saudi fans their Memories of a Timeless Ramadan during Holy Month.

Hyundai is taking people on a journey through a ‘Timeless Ramadan’ this Holy Month, in a series of short films being shared in Saudi Arabia. The three films offer a sentimental view of some of the unchanging Ramadan traditions that pass down through families, creating everlasting memories of Saudi society that resonate across the years.

The stories catch simple moments during Ramadan, and particularly those times that encompass a spirit of sharing and giving. Each film between the present day and the times of the past to show how these eternal memories remaining constant through the years. As the films bring Timeless Ramadan to life, we see that traditions passed to us from our grandparents and parents, we in turn pass to our children, forming a special and unique thread between generations.pic-1

 “Ramadan is a special time for families in the Arab world, and with our Ramadan series for this year we want to show that, while many things in life will change, there are some special things that remain constant,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. During special ceremony in Saudi Arabia “It is this Timeless Ramadan that brings families together, and which crosses between generations to create moments that everyone, young and old, can share.”

This is the third year Hyundai in the Middle East has produced a short film series for Ramadan. In 2016, a series titled ‘Al Barakah’ followed the theme of Ramadan Blessings. In 2017, ‘Ramadan Everywhere’ visited various Arab countries to look at local Ramadan traditions.

The first story in ‘Timeless Ramadan’ is now online, with the second to be shared from 1st Ramadan, and the final story for Eid Al-Fitr.

Further information about Hyundai Motor Company and its products is available at:

Facebook: hyundaime
Twitter: Hyundai_ME


Style & Shopping

Eid Out with These Cool Watches


A fabulous collection of watches to gift this Eid.

Corum Romvlvs

corum-romvlvs2A limited edition Italian art piece with a leather strap.

Oris, Holstein

A timeless timepiece, Holstein is reviving this so you can pass it on as an heirloom.

Louis Moinet

louis-moinet2Get in the fashion trend with Robert Davis’ watch!

Bovet Récital 22 Grand Récital

Have the world – and time – wrapped around your wrist.

Raymond Weil, Geneve

Black, luxurious, and in style.

Roget Dubuis, The Round Table

roger-dubuis-excalibur-aventador1The Knight’s Watch

Tissot, Chrono XL NBA

tissot-chrono-xl-nbaFan of the NBA? Wear your favorite player’s watch.

Citizen, WR100

citizen-wr100A watch for outdoorsmen – durable, reliable, and stylish.

Raymond Weil, Geneve (Women)

Elegant, silver, and delicate, a match for the woman in your life.

Oris, Aquis

A watch with deep blue treasures manifest on your wrist.

Roger Dubuis, Excalibur Aventador

Accessorize your sporty car.

Louis Moinet, The Apollo-Soyuz

A watch to commemorate the space mission.

Corum, Admiral AC-ONE 45 Squelette

A tech-edgy watch for the power couple.

Citizen, AR1130-81H

citizen-ar1130-81hThe perfect gift for the father figure in your life.

Eberhard & Co, Scafograf 100

A beautifully made watch for the perfect lady.

Louis Moinet, Satellite Tourbillon

louis-moinet-satellite-tourbillon2An homage to the universe and the galaxies.

Citizen, Eco-Drive Bluetooth

A high-end watch with a piece of new technology.

Saint Honore, Opéra

A watch to match your femininity and elegance.

Eberhard & Co., Scafograf Black Sheep

Be unique, be different, be you!


Fashion Trends, Style & Shopping

TOUS Launches Ramadan MOSSAIC Collection


To celebrate the holy month, TOUS, the renowned stylish Spanish brand in the world of jewelries, accessories, handbags and suitcases launched the MOSSAIC Power collection for 2018.

The MOSSAIC POWER, drawing from the iconic Mossaic monogram, which features a symmetrical sequence of four interlacing bears, this collection is reminiscent of a kaleidoscopic pattern and transmits harmony through the design’s symmetry.


Activities, Eid, Travel News, Travel Trends

Eid Escapes


By Rozina Musthafa

Have you booked yet?

Eid Al Fitr is right around the corner, and it’s the perfect opportunity to go on a holiday and rejuvenate oneself. Explore, unwind and get psyched with some super-exciting destinations that will certainly ensure an outstanding Eid escape.

Alluring Georgia

caucasus-3110386_1280The European saying that old is gold has been proven right as this Caucasian country never disappoints its visitors due to its rich natural mind-blowing landscapes, fascinating ancient ruins, beautiful mosques, delectable cuisines and warm hospitality. From its historical monuments sights and attracting cultural attractions, this magical city is one of the amazing land to be visited once. Being the capital of Georgia, Tbilisi unveil the country’s history, culture and architecture impeccably. Georgia showcase topmost attractions such as Narikala fortress, Gergeti Trinity church Mount Kazbek, Batumi, Mtskheta, Uplistsike, Gudauri, Borjomi, Mestia and much more.

Cultural Haven Croatia

castle-2367364_1280A magnificent Balkan country nestled in the corner of Europe with the most memorable stretch of coast shines in baroque splendor, draped over the pristine mountains and rocky hills around a tranquil, turquoise harbor. This beautiful country is blessed with exceptional natural landscape and a rich blend of culture and history since the discovery of destinations like Dubrovnik, Kotor, Hvar, Split, Zadar, Pula and more.

Irresistible Maldives

maldives-1961132_1280Better known as ‘The Garland of Islands’, Maldives stretches with its stunning and sandy white beaches, crystal-clear turquoise waters, an amazing underwater world, azure lagoons, lush green forest covers and much more. A perfect destination for those who just wish to take a relaxing break from the hullabaloo of typical city life, Maldives makes which makes it an obvious choice for a true holiday of a lifetime.

Delightful Indonesia

indonesia-2387275_1280A true paradise, Indonesia is a beautiful tropical destination worthy of its reputation. Comprising roughly 13,000 beautiful islands, dotting a vibrant stretch will stun with its magnificent amalgam of natural beauty and mystical culture. Some of its unique attractions include: Elephant safari experience, Romantic fun at Kuta- a beautiful beach town at the end of the Bali Island among many other. From some of the world’s most heralded snorkeling and diving destinations to steaming jungles teeming with strange animals, there is a lot to explore in Indonesia.

Tantalizing Istanbul

istanbul-1547735_1280The city of two continents glitters with palaces, mosques and minarets. Turkey is the mesmerizing mix of the old and the new, traditional exotic and the eclectic modern, after all it is a city full of beauty and rich in heritage, and it’s located at the crossroads of Europe and Asia. Its surreal beaches, divine street food, scenic mountains, shopping experience and archaic architecture are simply breathtaking.


Fashion Trends, Online Magazine, Style & Shopping

Stylish in Linen


Giordano’s Pre-Summer 2018.

Staying cool and stylish in the heat of summer is possible with Giordano’s Linen collection. Shirts in long or short sleeves paired with either long or short pants are must haves this season. Shades of blues with white are picture perfect in a beach resort or yachting, while white & khakis are picturesque in a desert or camp setting.

Linen, a natural material, combined with cotton, enhances softness and comfort. The fabric’s breathable attribute makes it a perfect wear for tropical or middle eastern countries. The updated details like the band collar and fits like slim and tapered will sure to make anyone looking dapper and stylish.

Giordano, the global retailer operating 100 stores in Saudi Arabia is renowned for having clothing in linen fabrication almost all year round but most especially in the summer season. Update your summer wardrobe, visit a Giordano outlet near you!dsp-advertorial-1

About Giordano

Giordano International, founded in Hong Kong in 1981, is now one of the world’s leading international retailers of apparel and accessories for men, women and children.

Giordano’s success is deeply rooted in its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S).

The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture.

Giordano is the cool brand for everyone, everywhere.


Ramadan, Things To Do

A Productive Ramadan!


Summer/Ramadan camps for kids across the city.

1- Sweet Spot Tennis Academy

sweet-spotA tennis fitness camp for kids this Ramadan and Summer!

Location: Shatee villa on AlKurnysh Rd.
Age: 3 – 8 years / 9 – 11 years / 12+
Dates May 12 – June 6
Time: 4:45 pm – 5:45 pm / (3-8 years)/ 8:30 pm- 10 pm (9-11 years) / 9:30 pm – 11 pm (12+ years)
Instagram: sweetspottennisacademy

2- Back 2 Basix

bacA training camp for kids to learn movement, gymnastics and parkour!

Location: Dar Ibn Majah, Al nahda Dist.
Age: 5 – 9 years
Dates: May 20 – June 9
Time: 10 am – 1 pm
Instagram: bak2basix

3- Taekwondo

img_5352Duek Won Kim and Tae Kyung Kim are internationally credited instructors from Korea. They have the best teaching methods for your kids.

Location: Jeddah International School (JIS), Al Khaldeya Dist.
: 5 – 12 years
Time: 4 pm and 5 pm/ Sunday, Tuesday, Thursday

three times a week for one month is 800 SR
twice a week for one month is 700 SR

4- Nady Al Abtaal

nady-al-abtalA small camp to help kids read Quran, do some chores, learn grocery and become independent.

Location: Muhammad Hassan Al Awwad, Al Rawdah Dist.
Age: 3 – 12 years
Dates:  May 20 – June 2
Time:  9 am – 1 pm / 5 pm- 7:30 pm
Mob: +966 -505 594781
Instagram: nady.alabtal

5- Bright Minds

brightmindsBringing out the superhero in your kid, helping them find confidence in themselves

Location: Prince Sultan St. Behind Al Hamra Center
Age:  3 – 6 Boys and 3 – 7  Girls
Dates: May 13 – May 31
Time: 3 pm 11:30 pm
Mob: +966-505354543 /+966-506622059
Instagram: brightmindsschool

6- Happy Sunshine School

hapy-sunshine-schoolA happy place where your child can dance, do creative art, cook and more! Ask them about extra hours for working moms

Location: Palestine St. – Mushrifa Dist.
Age: 2 – 8 years
Dates: Throughout the month
Time: 10 am – 2 pm
Mob: +966-553808404
Instagram: Jeddah_sunshine_k

7- ACT Center

actcenterA camp that focuses on helping kids stay in the present.

Location: Mohamed Bin Abdulaziz St. Al Andalous Dist.
Age: 6 & half – 12 years
Time: from 12:45 pm to 4:30 pm
Date: May 20 – June 7
Mob: +966-500103038
Instagram: actcenter

8- SpoonFed

spoonfedThis camp is focused on giving your kids the best gymnastics and parkour experience.

Location: Al Basateen or Rosewood
Age: 4 – 9 years
Dates: May 19 – 11 June
Time: 2 – 4 pm
Mob: +966-561318718

9- kids Oasis

kids-oasisA place where you kid can be active this Ramadan, with gymnastics, yoga, zumba and other activities.

Location: Al Batarji St. Al Zahra Dist.
Age: Boys 3 – 9 and Girls 3 – 12
Dates: May 20 – June 7
Mob: +966-570209222
Snap: Kids.oasis
Instagram: Kids.oasis

10- Role Models

role-modelsA camp to help your child learn etiquette and ways to communicate, how to critically think and learn creative problem solving.

Location: Al Hamra School
Age: 8 – 12 years
Dates: June 3 – June 7
Mob: +966-549853568
Instagram: role.modelsksa

11- Flagboxing

flagboxingFlagboxing is a gym that’s oriented towards keeping a healthy lifestyle and now they are having a camp for kids.

Location: Al Rawdah Dist.
Age: 6 – 9 years
Dates: May 20 – June 7
Mob: +966-506378539
Instagram: flagboxing

12- The Core Tech Hub

coreCoding 101:

The Core is having a small camp for kids learn JavaScript and apply it on some characters.

Age: 8 – 14 years
Dates: May 19 – June 6
Mob: +966-559238620


Scratch 101:

An animation workshop building your favorite character from scratch.

Age: 8 – 12 years
Dates: May 20 – June 7
Mob: +966-559238620


13- Rose Garden

roseA camp that focuses on how kids could utilize their skills that could help them in the future. It includes learning crafting skills.

Age: 3 – 9 Boys and 3 – 11 Girls
Dates: May 20 – June 7
Mob: +966- 554333013 / +966- 501804333

14- Fastrack Kids Academy

fastMuslim Hearts
This Ramadan camp where they can learn calligraphy and recite Quran.

Age: 5 – 9 years
Dates: May 20 – June 7
Mob: 920009776
Instagram: ftkksa

14- Bloom

sdsdA summer camp that’s playful filled with activities such as cooking, painting, and yoga. They are offering a Water color course!

location: Al Basateen Dist.
: 6 – 8 years
Dates: May 20 – June 11
Mob: +966-535002742
Instagram: Bloom_jed

Download out top 10 Ramadan Camps on your phone  Here


Events & Happenings, Shop In Jeddah, Style & Shopping

MCM Opens in Jeddah!

Courtesy Photos from Niche Arabia

Shopping for a new bag? Stop by the high-end brand’s new store!

German luxury brand MCM has recently opened its new store next to other prestigious brands in Jeddah’s swanky El Khayyat Center. Their space features deluxe interior fabrication and architectural dynamic that emphasize on a Middle eastern environment and lifestyle, resulting in a warm and welcoming atmosphere.

Courtesy Photos from Niche Arabia

The grand opening held on 8 May showcased their iconic fashion pieces as well as the current MCM SS18 collection, which features the clean lines, premium materials, and luxurious detailing characteristic of New School Luxury.

Started in Munich, Germany in 1976, MCM is known for their Cognac Visetos monogram patterns. The high-end brand is currently sold in 500 stores in 40 countries, and the Jeddah store is their first in Saudi Arabia.


Courtesy Photos from Niche Arabia

The opening was in partnership with luxury marketing and consultancy firm Niche Arabia.


Community, Fitness, Health Activities, Healthy Living, Online Magazine

The Story: Jeddah Youth Football Club


Jeddah Youth Football Club.

Abdullah Dow is a hardworking businessman, a passionate footballer, and a team leader. During his studies in the United States, he discovered the passion for managing and teaching youth football clubs. So he took the initiative to undergo courses and get certified, all while continuing his degree.

After finishing with his studies, Abdullah returned to the kingdom with the hope of implementing what he learned. He opened up Jeddah Youth Football Club (JYFC), then Clear Shampoo (Unilever) teamed up with them as sponsors of the club. With this collaboration, Abdullah achieved his goals, and together with Clear Shampoo, they have accomplished great deeds.img_1181

One of their most notable accomplishments is that they went to underprivileged neighborhoods and sponsored the children there, by bringing them to the academy, and teaching them what the academy focuses on. Team building, developing ethics, leadership skills, and developing necessary social skills for the children to grow up and become community leaders in their neighborhoods. As well as providing them
with the necessary equipment such as shoes, uniforms and training gear. img_1161

JYFC is about building a healthy environment for our children, to bring the best out of them. It helps deal with their emotions in a healthy way, whilst giving attention to their diet and physical fitness. They hope to have greater accomplishments in the near feature.

Mob: +966-556688234
Instagram: JY_FC


, Things To Do, Travel Stories, Travel Trends

Learn in Vienna!


Find your creative writing muse, at home and abroad!

 I’ve always been a travel junkie, perhaps because I was born and raised in Saudi Arabia’s Eastern Province and took my first plane ride at two months old. So when I was asked to direct Cedar Crest College’s Pan-European MFA program in Creative Writing, I was thrilled.

The Pan-European MFA is a low-residency program that offers writers the opportunity to study fiction, poetry, creative non-fiction, or travel writing. We pair incoming students with one of our award-winning faculty mentors, whom they work with throughout the year, and in the summer, we convene for a two-week residency in one of three European cities: Dublin, Ireland; Barcelona, Spain; Vienna, Austria. While abroad, students participate in writing workshops and seminars, as well as participate in a multitude of cultural activities in order to learn more about the literature, art, and culture of our host country.

Last summer, the residency was held in Barcelona. My favorite memory is of our graduation ceremony, where we honored the hard work of our graduating students. It was held in the historic Ateneu Barcelones, a maze-like building in the heart of the Gothic Quarter where marble statues kept watch over us as we handed out the diplomas. I felt such joy in the students’ accomplishments—each had written a book-length manuscript as a master’s thesis and had thrived in mentorship with our dedicated faculty members. And they had done it all with an adventuresome spirit, choosing to travel Europe with a gaggle of fellow writers who could match their passion for the written word, as well as their wanderlust.

Our students hail from all over the world, including one expat writer who lives in Jeddah. She chose our program because the European residencies are easy to get to from the Kingdom. This summer we are headed to Vienna. Interested in finding out more about Cedar Crest College’s Pan-European MFA Program in Creative Writing? Please visit the website at Apply by April 15th to join us in Vienna.

Keija Parssinen
Director of the Pan-European MFA, Cedar Crest College

Instagram: cedarcrestcollege


Business, Business Talks, Interview, Online Magazine

Becoming a Successful Entrepreneur


By Eiman Masroor and Nadia Sakkal

Sohail Bajnaid tells us how the handy device was crafted.

To become a successful entrepreneur, you must possess strong business acumen but to become an inventor, you need to be a dreamer – and that’s what Sohail Bajnaid, the brains behind the Pocket Shattaf aka “sacred” device, is.

Bajnaid moved to London at a young age, and being accustomed to toilets equipped with hand bidets, he soon discovered it was a luxury in this part of the world. He almost couldn’t fathom the idea of it not being a basic necessity.

“When I saw other students go through what I went through, I decided to create the Pocket Shattaf and make life easier for them,” he tells us about his invention.

It took him almost five years to perfect the design, and a few prototypes along the way. “Apart from the shattaf being easy to use and the right size, I had to make sure my design was unique because there were a lot of shattafs in the market already,” he says.

Bajnaid’s first hand bidet prototype was created using a garden hose sprayer but it was too big to carry around. He needed a small, portable one. Another was made using a plastic container the size of his palm – he cut two holes in the lid, stuck the pump of a blood pressure meter in one and the head of a hand bidet in the other.b

Studying business innovation and entrepreneurship management honed Bajnaid’s ability to develop a unique product and ultimately become a businessman.

“It [my degree] definitely set the ground for me – I was able to see myself as an entrepreneur,” he shares. “When I see successful entrepreneurs across the globe, it makes me believe that I can be one too.”

With no risk, there’s no gain. When asked what advice he would give to young people who have an abundance of ideas but lack the confidence to execute them, he says: “Believe in your idea and in yourself. What’s the worst thing that can happen? You’ll find out your idea/product already exists. But believe me when I say this, it’s worth taking a chance – take the plunge.”

He also tells us registering for a patent used to be a complicated process. “Back in 2013, it could take up to six to eight months, but now it’s become a lot easier – the certificate is issued within two months,” he adds. “In fact, I wanted to modify my design and it only took two days to renew the patent.”

The Pocket Shattaf is just the beginning for Bajnaid. “My plan is to develop more products for travelers – I want to make their lives easier.”


cA protection document is granted by the General Directorate of Patents at King Abdulaziz City for Science and Technology.

Applications must be filed in the Arabic language and must include:

  1. Name and address of the applicant(s) and inventor(s).
  2. Name and address of the local agent and the authorization, if the applicant resides outside the Kingdom.
  3. A brief title of the subject matter of the application, an original copy and certified copies of the complete specification and certified copies of other relevant details thereof like examination and research reports.
  4. Priority and disclosure information including previous filings.
  5. Evidence of payment of the filing fee at a designated bank, stipulated by the Directorate.

Tel: +966-12-6504475, +966-11-4883555