Boulevard Celebrates Grand Opening with Launch Ceremony


JEDDAH, 9 December 2015: Boulevard, Jeddah’s premier luxury shopping destination, celebrated its Grand Opening on 9 December 2015 with a ribbon cutting ceremony by Sheikh Abdullah Binzagr, Chairman of Al Rubaiyat Group, the developers of Boulevard.


The opening event was themed around the great fashion capitals of the world – Paris, London, Rome, Milan and New York – represented by stunning displays where guests took pictures and were photographed against the beautiful scenic backgrounds, while each boutique marked the opening by offering the best of the new season’s collections.


Commenting, Sheikh Abdullah said: “We promised our clients exclusivity, glamour and a unique shopping experience, and this was demonstrated clearly in the Grand Opening of Boulevard which was a brilliant and memorable ceremonial event that brought together a veritable galaxy of lovers of high fashion and luxury goods, in addition to lifestyle media and fashion bloggers who discuss the latest fashion trends and specialize in curated collections of the great designers.”

Sheikh Abdullah went on to say: “The fashion and luxury goods market goes from strength to strength in the Kingdom, where it continues to enjoy steady growth, and we believe that Boulevard puts Jeddah on the same level as the world’s leading shopping cities by bringing the most famous global brands to Saudi Arabia, with the added convenience of everything being available in one prestigious location making Boulevard the ultimate destination for luxury shopping in Jeddah.”


The fashion and luxury brands that have their own independent flagship boutique at Boulevard include iconic fashion designers Balenciaga, Brioni, Dolce and Gabbana, Ermenegildo Zegna, Gina, Giorgio Armani, Gucci, Jimmy Choo, andLoro Piana, while luxury goods are represented by Baccarat, offering the finest French crystal; Christofle for the best French silverware; Dunhill for the highest quality British accessories and fashion for men; and world favorite jeweler Tiffany, as well as a selection of the world’s finest luxury brands such as Prada, S.T Dupont and many others.


With a prominent location on King Abdulaziz Road, Boulevard is the destination of choice for lovers of fashion and luxury goods, where the elite clientele enjoys impeccable service and VIP preference in a unique shopping environment.


LOUD Art opens "Reinterpreting Contemporary" exhibition at Humming Tree Gallery in Jeddah


10 December 2015 – LOUD Art celebrated the opening of its Fourth annual Art Exhibition “Reinterpreting Contemporary” for the second time in the kingdom yesterday evening. Jeddah welcomed Loud Art in a one of a kind opening held at the Humming Tree Gallery last night.

The show was attended by more than 300 visitors on the opening night (09 December) from Jeddah’s elite society, art fanatics, collectors, media and officials expressing admiration to the great efforts and accomplishments achieved by the organizer, host and artists alike.

Mariam Hamidaddin, Gallery Owner commented on this collaboration: “It’s an exciting opportunity to collaborate with a platform that gives the artists a chance to explore themselves, experiment artistically and present their messages to a larger audience. I truly admire Loud Art’s aspiration of being as inclusive as possible when picking their artists” She also added: “The Saudi art scene is blossoming and as a believer in the power of art to create change, it’s a privilege to support and be part of this important evolutionary journey”.

A total of 29 collaborating artists including Ali Cha’aban, Yusef AlAhmed, Khalid Zahid, and Hussain Ismael showcased work that reflected their ideas of how to reinterpret contemporary through the communality of language, the Arabian nostalgia and the prospects of visual impact in architecture, photography, film and art which caught the attention of Jeddah’s social and art critics and art enthusiasts.

Loud Art’s Co-founder Raneen Bukhari said: “We are extremely proud and grateful to open Reinterpreting Contemporary Exhibition in Jeddah after the great success we had in AlKhobar last October. We believe that Loud Art’s theme this year will generate a positive reaction towards art and self-expression as well as educate people about Contemporary Art” She also added: “ We look forward to moving this show to Riyadh as well within the next few months and offer more opportunities for young and emerging talents in Saudi Arabia and the region”

LOUD Art will be on until 12 December before it moves to Riyadh later (date to be announced). Updates and announcements can be found on Instagram loudart and twitter LOUDartSA


Dar Al-Hekma Special Education Department Dedicates the Month of December To Children with Special Needs


Jeddah, Kingdom of Saudi Arabia –December 06, 2015 – The Special Education Department in Dar Al-Hekma University organized the second “Our Contribution Transcended” annual seminar on December 02 and 03 on the university’s campus. The event aimed to serve the community by spreading awareness and by improving the quality of services provided in the field of special education. More than 650 women attended the seminar; who were mainly general and special education teachers, supervisors, superintendents and principals from public and private schools in Jeddah.

“Our Contribution Transcended” seminar was scheduled to coincide with the celebration of the International Exceptional Children’s Day. This is the second seminar after last year’s first event when the students majoring in learning disability organized a workshop for general education teachers which triggered this annual seminar. After gaging the need for special education in the community, Dar Al-Hekma University started the two day intensive seminar that focuses on issues that are related to learning difficulties and ways to address and deal with them in schools.

One of the most important goals of the seminar is developing the professional performance for those working in the educational field. This has been achieved through general and specialized workshops that were provided for general and special education teachers and the general education supervisors to development the skills of the service providers for people with special needs (learning difficulties). The other goal was to bridge the gap between general and special education to achieve the integration of disciplines. This has been achieved by the panel discussion between the supervisors of general and special education regarding the current and desired situation for people with learning difficulties. Several topics were discussed to reach a midpoint that allows providing the best level of service for people with learning difficulties in schools.

The seminar lasted for two days; the first day consisted of 13 workshops that were designed for special and general education teachers and educational supervisors. More than 250 teachers and supervisors attended these workshops. During the second day, Dar Al-Hekma University organized a panel discussion with panelists who are special or general education experts. The discussion covered several topics that included “The General Education Teacher’s Role with Special Education Students”, “Multidisciplinary Team Cooperation”, “Interference Between Referral, Diagnosis and Treatment Plan” and “Learning Difficulties Correction Methods”. More than 400 supervisors, superintendents and principals from primary, middle and secondary schools in Jeddah attended the panel discussion that lasted more than three hours.

“Our Contribution Transcended” was supported by Saudi Airlines to help attract the largest number of attendees by providing valuable gifts that were presented to lecturers and attendees during the two-day event.

Part of the event was displaying the senior students’ educational posters. These posters were based on intensive research and tackled different special education topics; the posters visualized topic like how to identify some learning difficulties and shared the best strategies to deal with them.

Research shows that learning disability is one of the highest incidents in the community as it reached 5-10 percent in the Kingdom of Saudi Arabia. Moreover, individuals with learning disabilities have an average to above average intellectual abilities. Therefore, the spreading of learning disabilities requires community awareness and understanding of the consequences of inaction. This is done through the school community in detection, identification and handling the learning disabilities correctly. Thus, Dar Al-Hekma University is sharing the methods, strategies and tools schools need to detect these cases and deal with them.

Therefore, Dar Al-Hekma University organized “Our Contribution Transcended” in December to celebrate the International Exceptional Children Day and to spread the knowledge and awareness about learning disabilities to insure equal opportunities are provided to all students.



#Eftilha Campaign – Cancer Awareness


Eftilha, is a campaign created to support and encourage men and women to sign up and grow a mo or show their support by raising awareness and funds used to improve men’s health.

The campaign started with individual efforts of four founders; Prince/ Mohammed Bin Bander Alkabeer Al Saud, Architect/ Fahad Allwihan Alangari, Mr. Sulaiman Al Subaie and Mr. Abdulrahman Alsadhan. They started by partnering with Saudi Society for Fighting Cancer aiming to spread awareness and raise vital funds while wearing Movember’s hairy ribbon “the moustache” for 30 days.

One of the campaign goals is to help men live happier, healthier, longer lives and to let them be aware of three key areas: prostate cancer, testicular cancer, and physical inactivity.

Even though the Eftilha campaign will always be about the moustache, however the campaign’s activities will not be limited to “Movember”, it will also promote and support men’s health from all different aspects, but in a new and creative way. Eftilha will always be committed to improve men’s health and raise funds through different social events.

The campaign was launched on the 20th of November, 2015 in the capital of Saudi Arabia Riyadh, and the second station hit Jeddah on 30th of November, 2015.

Jeddah’s event started welcoming visitors from 17:00 to 22:00 at the Saudi ArtCouncil Gallery at Gold Moor. There was 7 halls in the gallery, that took the visitors in a joyful journey in the event. The first hall was limited to the event’s partners where Destination Jeddah participated with their booth and Bawtaqah Foundation too. The second hall took the visitors in an art space where they can support the campaign by shaving their beards and styling their mustaches. The following hall was left for Dhad store, where they participated by drawing a graffiti paint on the gallery walls, the paint was basically cartoon characters having moustaches!

The fourth hall was arranged to be a rest area where visitors can grab their fresh juices from ”Al khalat” booth and enjoy the environment. The next hall was for ANA MOBDE3 initiative, which acts as a platform for all creative people and encourage them to benefit from their hobbies and talents by transforming them into sale-able products.

The last hall was dedicated for the charity market, where Saudi young entrepreneurs participated with their businesses and supported the Eftilha campaign by donating 10% of their sales to the Saudi Society for Fighting Cancer.

The Eftilha campaign will never stop! thus, to know more about our future stations and events, follow us on twitter:Eftilha  & Instagram: eftilha


The Sixth Model United Nations Conference in Dar Al-Hekma University


Dar Al-Hekma University launched the Sixth Model United Nations (MUN) Conference. The conference opening ceremony was on Saturday, November 26, 2015 under the theme “The Light of Justice: A Glowing Torch or a Burnt Out Flame?” The three-day event was held in Prince Bandar Bin Sultan Auditorium in Dar Al-Hekma University and ended with a gala on Sunday, November 29, 2014 to celebrate the delegates.

“Creativity is a muscle that our students in Dar Al-Hekma University get to train throughout the educational journey which is a very important skill to acquire. Graduating a wholesome personality; spiritual, developmental, physical, intellectual, and social responsibility is the aim of Dar Al-Hekma University. Thus, clubs like Dar Al-Hekma University’s MUN are an integral part of the educational process because it gives the student practical experience that foster creativity and sharpen their overall personality growth,” said the President of Dar Al-Hekma University Dr. Suhair Hassan Al-Qurashi.

Since the beginning of the academic year, the MUN Club in Dar Al-Hekma University has been conducting bimonthly workshops to prepare the club members for the conference. Moreover, a week before the opening Dar Al-Hekma University MUN club conducted a one day intensive workshop for all the delegates to sharpen their understanding of the rules and regulations of the MUN.

The conference is the initiative of the MUN club members in Dar Al-Hekma and was led by Dr. Chaman Rahim the advisor and founder of the club. The club started back in 2007 and now has over 150 members.

Five committees were included in the sixth Dar Al-Hekma MUN Conference; General Assembly, Human Rights Council, Historical Cabinet, World Health Organization and ECOSOC. Delegates are assigned to one of these committees representing a certain country to debate a variety of topics such as “Political and Economic Upliftment of Africa”, “Eradicating Ethnic Cleansing and Genocides Throughout the World”, “Abolition of Slavery in America and Rights of Blacks after their Emancipation”, “Marine Life Destruction (Caused By Human’s Commercial Activities)” and “Corruption in Deliverance of Foreign Aid”.  The debates lasted three days and were concluded with a gala to celebrate the delegates.

The participated delegates were awarded at the concluding gala as following: the best delegate of General Assembly was Ms. Aamna Azam Ali, representing France, from Dar Al-Hekma University and the honorable mention was Ms. Alya Alangari, representing China, from Jeddah Knowledge International School and Ms. Imama Aleem, representing Niger, from University of Punjab Pakistan. The best delegate of Human Rights Council was Ms. Lujain Jan, representing Albania, from Jeddah Knowledge International School and the honorable mention was Ms. Amal Fazal, representing Mexico, from Dar Al-Hekma University and Ms. Rabiya Saman, representing Syria, from International Indian School Jeddah. The best delegate of Historical Cabinet was Ms. Leen Hajar, representing the State of New York from Jeddah Knowledge International School and the honorable mention was Ms. Noureen Shah, representing State of Kentucky Indian International School in Jeddah and Ms. Haleema Hadawadi,  representing State of Michigan from  Jeddah Knowledge International School. The best delegate of World Health Organization was Ms. Tayyba Baig, representing New Zealand, from Dar al Hekma University and the honorable mention was Ms. Iman Aqeel Khan, representing Germany, from Indian International School in Jeddah and Ms. Hatoon Muhammad, representing France, from Dar Al Hekma University. The best delegate of ECOSOC was Ms. Leena Saleh, representing Kazakhstan, from Indian International School in Jeddah and the honorable mention was Ms. Marlyn Susan George, representing Sweden, from Indian International School in Jeddah and Ms. Haneen Al-Dabbagh, representing USA, from Jeddah Knowledge International School. Finally, the best delegation was a tie between Dar Al-Hekma University and the Indian International School in Jeddah.

Dar Al-Hekma University organized the Sixth MUN Conference in the university campus only after preparing and delivering training workshops that equip the delegates to be effective participant of the conference. The training was delivered bimonthly during the academic year 2015-2016 plus an intensive workshop on Saturday November 14, 2015.



Jeddah Children Celebrate International Peace Day


A recent celebratory event was held in Jeddah Prep and Grammar School (JPGS) to commemorate The International Peace Day, which the United Nations recognizes annually on the 21st of September. The aim of the event, which will take place on a yearly basis and be part of the school’s culture, is to raise awareness on peace and promote the children’s respect of each other regardless of belief, nationality and background.

During the event, Dr. Thoraya Obaid, a member of the Shura Council who previously served as Executive Director of the United Nations Population Fund and an Under-Secretary General of the United Nations, was the honorary guest speaker about peace in society. The celebration was also especially memorable for children, who enjoyed a playful puppet show performance by Afroot illustrating the basics of playground peacekeeping amongst children. Moreover, JPGS students designed artistic peace posters to exhibit in the school. They also created, along with their teachers, short video clips with peace messages and uploaded them to social media websites to promote peace.

In that occasion, Dr. Thoraya Obaid, Member of the Shura Council, said, “I’d like to express my deep appreciation for holding that key assembly, as it sends an important message about peace across the Saudi society, especially the youth who represent a big percentage of the Kingdom’s population. Also, I’d like to praise the United Nations’ role in spreading a culture of peace across the globe, especially in countries witnessing ethnic, religious, tribal and political conflicts.” Dr. Obaid added, “Peace isn’t confined to the realm of politics, as it encompasses the family and society as well. Therefore, I hope to spread the message of peace, forgiveness and brotherhood, and I appeal to everyone to distance themselves from racism, discrimination and violence in their verbal and physical forms.”

A host of companies sponsored the notable event, mainly PR Arabia, a renowned PR company in Saudi Arabia, The Mediation Gateway, which specializes in commercial dispute resolution as well as conflict management workshops, in addition to Tashkiel. Other key sponsors included 31 Workshop Avenue “Afroot”, Ghorfa and Sawerly.


Katy Perry Brings Fashion, Fantasy And Fun To H&M's Spectacular

Hm k

H&M is pleased to release the first images of Katy Perry’s Holiday print campaign for H&M. In the images, Katy wears pieces from the H&M Holiday collection, which coincides with the spectacular H&M Holiday commercial she has filmed. The full-length commercial will debut worldwide on November 23 at H&M’s Holiday 2015 commercial is the ultimate celebration of the season. Katy conjures to life an unbelievable cast of characters, from life-sized gingerbread men to oversized presents on roller skates and giant teddy bears. The action is fast-paced and ever-changing, with Katy giving every scene her own twist. The soundtrack to the commercial is “Every Day Is a Holiday,” a new song written by Katy for the Holiday commercial, and produced by DukeDumont.

“I had such an amazing time shooting this larger-than-life holiday commercial with Jonas Åkerlund with all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this beautiful holiday collection,” says Katy Perry.

In both the commercial and accompanying print campaign, Katy appears in looks from the H&M Holiday collection that mix festive glamour, style and fun. It includes pieces such as lipstick-red dresses, tuxedos with open sleeves and a T-shirt embroidered with sequined red bows. There are special details everywhere, from the fringing on a black mini skirt to the perfect jumper.

H&M’s Holiday collection will be available in H&M stores worldwide from mid-November.



H&M Conscious Exclusive 2016 − Historic art inspires fashion for the future.


H&M is proud to announce their collaboration with Musée des Arts Décoratifs, located at the Palais du Louvre in Paris. The new H&M Conscious Exclusive collection,designed with inspiration from the archives of the museum, will be launched on April 7, 2016 in connection with the opening of the exhibition Fashion forward – Three centuries of fashion. Parisian art director, style maven and sustainability champion, Julia Restoin Roitfeld will be the face of this campaign.

“I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it’s made with innovative and sustainable materials which are the future of fashion,” said Julia.

Known for her distinctively personal sense of style, she is the embodiment of effortless,conscious, and modern cool. For this Conscious Exclusive collection, the H&M design team has worked closely with the museum to find inspiration from its collections of centuries of fashion, as well as the work of artists such as Gustave Moreau. The outcome is a glamorous line of modern red carpet pieces infused with the tactile charm and aesthetic legacy of history.

“With this collection we have taken the idea of sustainability to greater heights. Working with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made out of recycled worn-out denim, we have created contemporary styles imbued with a sophisticated charm,” said Ann-Sofie Johansson, Creative Advisor at H&M.

H&M will be the exclusive sponsor of the upcoming exhibition, which will include selected styles from the H&M archives, including one silhouette from the first H&M designer

collaboration with Karl Lagerfeld in 2004 and one silhouette from the new Conscious Exclusive collection.

The complete collection, featuring clothing and accessories for women will be available from April 7 in around 180 stores worldwide and online.



Al Ghassan Motors puts Infiniti on a pedestal


JEDDAH — Since Al Ghassan Motors was appointed as the authorized dealer for Infiniti vehicles in the Kingdom, the partnership has been a story of success both in term sales and service performance.

Under the ownership of Sheikh Ghassan Abdul Rahman Al Sulaiman, Al Ghassan Motors is a respected name specializing in all makes of higher end sports and luxury vehicles. The company has focused on delivering excellent quality service to its esteemed clientele with additional emphasis placed on ensuring a market leading after sales experience.

Al Ghassan Motors has fully equipped manufacturer – approved facilities in Jeddah, Riyadh, and Al-Khobar, managed by people with extensive brand experience and full factory training. True to its name, the company has gained a solid reputation for the delivery of unrivaled customer service and the best quality brand.

Despite the accolades, Al Ghassan Motors does not rest on its laurels. It further strengthens its market hold by a series of promotions in malls showing off the latest models of Infiniti cars, as well as sustaining its corporate social responsibility initiatives.

Sheikh Ghassan Abdul Rahman Al Sulaiman, CEO of Al Ghassan Motors, said “Al Ghassan Motors has an established and enviable reputation for retailing the most exclusive and luxurious vehicles in the Kingdom and we continuously work hard to keep our customers happy and satisfied not just with their vehicles, but also with the excellent professional service we offer them.”

He added that “we have an ambitious plan to further develop the Infiniti brand as a leading premium automotive player through our high quality sales and service standards.”


Infiniti concludes third day at Dubai International Motor Show 2015

Infiniti Q80 Inspiration

Infiniti concludes third day at Dubai International Motor Show 2015  

  • Q80 Inspiration enthrals patrons on second day
  • Q70 awarded Best Executive Midsize Sedan at 1st Arab Wheels Award

Dubai, UAE – 12 November 2015: Building on a successful opening day of the Dubai International Motor Show, Infiniti’s design focused stand continued to be a key focus for visitors attending the show.

One of the key highlights was the Q80 Inspiration which continued to turn heads at the show. Operating as Infiniti’s halo model for Infiniti’s design language, the Q80 Inspiration sets the tone and direction for existing and future Infiniti models.

“Design was a big focus for us at the Motor Show this year,” said Juergen Schmitz, Managing Director, Infiniti Middle East. “What we have seen so far is that both media as well as the public have been fascinated by the Q80 Inspiration as well as the Q60 Concept. From our perspective this couldn’t be more ideal – as it demonstrates that our design language really resonates with our customers in the region.”

The day ended with the 1st Arab Wheels awards held at the H Hotel in Dubai. The awards ceremony saw the Infiniti continue on its award winning path where the sedan was yet again selected as the ‘Best Midsize Executive Sedan’. This success builds on its recent success at the Middle East Car of The Year Awards where it was also awarded for the same category.