6 Things You Need to Know About Newest ERDEM X H&M Collection!


Designed by London-based designer Erdem Moralioglu in cooperation with H&M, the Erdem x H&M women’s collection has a unique story to tell.

  1. To create ERDEM x H&M, the young designer imagined the dream English countryside getaway. His vision combines a variety of styles, which he hopes will allow customers of different generations and backgrounds to relate to his pieces in personal ways.
  2. A croc-print frame handbag is inspired by uncovered photos of his mother in the 60’s, and is decorated with jewels, with both a formal handle and a shoulder strap for a more informal look.
  3. Erdem loves floral print. In the new H&M collection, flowers dominate dresses, pyjamas, jackets, hoodies, scarfs, tights, socks, sneakers and backpacks.
  4. All cotton pieces are 100% organic.
  5. When you buy your own pieces, you’ll notice the ‘R’ and ‘M’ from the Erdem logo are turned up-side down. This is exclusive to the H&M collection.
  6. The photos you’re looking at in this article were taken by the acclaimed photographer Michal Pudelka, who also worked with brands like Valentino and Vogue.

The Erdem x H&M women’s collection will be available on the H&M website and in Tahlia, Jeddah and Kingdom Center Riyadh Stores from November 2.

Effat University is Offering 24 Scholarships with Enrollment Still Ongoing for 2017 – 2018 Admissions


New scholarships consist of full scholarships for Masters Degrees, and partial scholarships for Bachelor, and are open for all the programs.

JEDDAH, September 2017 – Enrollment for 2017 – 2018 admissions is still ongoing at Effat University, with new programs available for national and international female students.

This year Effat is offering 24 new full scholarships; full scholarships for Masters Degrees, and partial scholarships for Bachelor. The scholarships opportunities are open for all the programs and interested students can come apply at the university.

Offering degrees that are taught only at Effat University, the curriculum includes 17 educational graduate and undergraduate programs within four colleges: Effat College of Science and Humanities, Effat College of Engineering, Effat College of Business, and Effat College of Architecture and Design.

Looking ahead to Saudi Arabia’s future needs, the university continues to diversify and develop new programs such as the newly introduced Masters in Energy Engineering degree that is the first of its kind in the Kingdom.


In addition, the university has four state-of-the-art research centers: Smart Building Research Center, Virtual Reality Research Center, E-Arabization Research Center, Business Innovation and Entrepreneurship Research Center.

“At Effat we strongly believe in empowering women to play a leading role in the kingdom’s social and economic development,” said Dr. Haifa Reda Jamal Allail President of Effat University. “With this in mind, we offer ambitious and aspirational female students some of the most innovative, diverse and advanced educational graduate and undergraduate programs conducive to lifelong learning.

“Effat has annually offered scholarships programs and for this year we have increased the quantity of scholarships to grant more opportunities for prospective students.

“Effat is globally recognized as a world class academic institution and this year we are encouraging international admissions to expand on our efforts to increase students’ diversity.”

To enhance its international standing, Effat has built relationships and agreements with the world’s finest institutions and universities such as Georgetown, Syracuse, Carnegie Mellon, Duke, Auburn, Tisch School, Western Sydney, and Tokai, a private university in Tokyo, Japan.

Effat University is Saudi Arabia’s first private non-profit university for females and is dedicated to creating the leaders of tomorrow by providing the highest level of education with a holistic approach that focuses on individuals and enables them to develop their social and personal skills to become future leaders and agents of positive change in society and their communities.


Not only does Effat offer a comprehensive teaching approach and support for its students throughout their studies, the university also guarantees a promising future for its graduates. Significantly, 60 per cent of Effat’s alumni are employed.

Effat University was founded in 1999 by HRH Princess Effat Al Saud (God rest her soul) and achieved university status in 2009. Today, operating under the umbrella of the King Faisal Foundation, the university is a beacon for the enrichment of knowledge and delivery of quality education.

Aspiring female students are invited to enroll for admission to Effat University’s 2017 – 2018 program in order to receive world class higher education that will immeasurably enhance their future career paths, enrich their lifestyles, and form friendships that will last a lifetime.

Saudi National Day Celebrations By These College Students Will Spark The Love For Country In You!

Photo Credit: leisureopportunities.co.uk

In celebration of Saudi Arabia, the University of Business and Technology with the collaboration of Saudi Telecom Company (STC) are launching “Our Country Calls on Us” Campaign to celebrate the National Day with the students of Jeddah College of Advertising in a unique way.

104 students and faculty are flying on Thursday, September 21st, 2017 to 13 different destinations in Saudi Arabia to visit, explore and document the most important historical and modern landmarks in the country and share it on various social media channels.

Among the most impressive landmarks to be visited are the Masmak fort in Riyadh, the largest Bird Park in the Golf in Buraidah, Jabal al-Manjor and Raat at Shuwaymis in Hail, the Black Mountain in Asir Region, Rock-shaped skull in Al Baha, The ancient castle of Sakaka in Al Jouf, Quba Mosque in Al Madinah Al Munawarah and many other attractions in the Kingdom of Saudi Arabia.

This initiative comes within the vision of the Chair of the Board of Trustees, Dr. Abdullah Sadeq Dahlan, to contribute in promoting internal tourism as a national duty through which the University expresses its loyalty and belonging to Saudi Arabia and its leadership. The Dean of Jeddah College of Advertising, Dr. Haneen Mohammed Shoaib, expressed her gratitude and appreciation for the efforts put into the success of this campaign & the great welcome the University of Business and Technology has received from all governmental and private sectors, who coordinated to prepare for these national trips.


Joelle Mardinian opens two new branches of Maison de Joelle in Jeddah


20th April 2017, Jeddah, KSA:   Maison de Joelle,  the luxury chain  of salons founded by Beauty icon Joelle Mardinain, is all set to open two new branches in the city of Jeddah,  Saudi Arabia. Adding to the huge success since it’s opening in 2008; the new branches are going to expand the hugely popular salon across the GCC. The increased demand from customers and the massive growth has led to the branches coming up quickly in not one but two locations in Jeddah; Park Hyatt Hotel &  El Khayyat  Centre3- Prince Sultan road.

With 9 branches already pampering ladies across the Gulf, these latest addition to the luxury chain of salons will offer its signature hair, skin and nail treatments. With branches  in Dubai, Abu Dhabi, Al Ain and Doha, and the recently added branch in Casablanca, the two new branches  will mark a new milestone of success for the salon.

Maison de Joelle is best known for bringing upbeat transformations that inspire one to break free from constraining  lifestyle; not only making  customers look great, but also making  them feel  more beautiful, confident. The serene city of Jeddah, recently opening up to business opportunities for women will be the perfect backdrop for the expansion of Maison de Joelle. A city that is recognizing women, it is only the right time now to expand and continue providing special services and beauty to all women, in new locations.

Joelle Mardinian, CEO of Joelle Group, expressed her excitement, “I am so glad Maison de Joelle is in so much demand and people actually recognize good quality. Maison de Joelle has flourished beyond my imagination and I could not be happier with these two new additions in Jeddah.”

“As we promised our customers to provide them with high quality of hair, skin and beauty, we are committed in engaging in only the best services with the latest innovations and techniques. All combined  with the best cosmetics to ensure that special care for all women that visit us again and again. At Maison de Joelle, we make sure all our dedicated services are offered through a specialized team of professionals, taking care of the latest trends around to completely satisfy everyone” She added.

A call to OFWs by Xpress Money to transform the lives of children without mothers this Mother’s Day


Campaign aims to unite Overseas Filipino Workers in support of the country’s street kids

KSA, 27 April 2017: Xpress Money, one of the world’s most dependable money transfer brands, has launched a ’Mother’s Day for Kids without Mothers‘ campaign to transform the lives of abandoned children in the Philippines on the occasion of Mother’s Day.

The campaign has been launched by Xpress Money as part of it’s CSR platform, H.O.P.E, in collaboration with Virlanie Foundation in the Philippines. The objective of the campaign is to bring the Overseas Filipino Worker (OFW) community together to give these abandoned kids a better future. As part of the campaign, between April 21st and May 14th, Xpress Money will contribute a part of the transfer fees an OFW pays to send money to the Philippines. To summarize, since Xpress Money is present in 160 countries, its in a position to reach out to OFW’s across these countries and make a difference to the lives of these children.

The outcome of the campaign will see Xpress Money transforming the lives of the chosen few by providing them with food, shelter and good quality education in the long term. A brand that constantly gives back to the society through H.O.P.E, is in a small way, helping the Philippines tackle the issue of the growing number of abandoned children in Manila.

“Mother’s Day is a very important occasion in the Philippines. At Xpress Money, we want to mark the day by bringing together the overseas Filipino communities in solidarity with vulnerable children who don’t have mothers to celebrate with. For every remittance to the Philippines, Xpress Money will make a contribution to transform the lives of these children. Community outreach is a very important part of Xpress Money’s core values, and we believe this campaign will help us make a tangible positive difference to young, underprivileged lives,” said Ashwin Gedam, Vice President of Global Marketing, Xpress Money.

The initiative will also raise funds for a Mother’s Day Feast for the children of the Virlanie Foundation in Manila. By visiting www.xpressmoney.com/hope, anyone can nominate a women, be it, their mothers, sisters or friends, residing in Manila, to spend a few hours on Mother’s day with these children who are deprived of a Mother’s love. According to some published reports, the Philippines has over 1.8 million abandoned children who live on the streets. This is nearly 1% of the country’s entire population. Due to poverty, natural disasters and neglect, many children are abandoned and left to fend for themselves. A majority of these children end up becoming victims of abuse, drugs, crime, exploitation, starvation and disease.



About ‘Xpress Money’

‘Xpress Money’ is a global money transfer brand with a thriving presence in more than 160 countries across all continents through 180,000 agent locations. ‘Xpress Money’ has come to be known as the most dependable international money transfer brand and provides its customers a simple, fast & safe way to transfer money through innovative technology, superior customer service and its extensive worldwide network. For more information:

Facebook: www.facebook.com/XpressMoney

Twitter: @Xpress_Money

Web: www.xpressmoney.com


Stepping into new era with continuous investment and expansion to enhance customer confidence


Mohamed Yousuf Naghi Motors opens the biggest 3S facility for Jaguar Land Rover vehicles in the Kingdom.

Al-Khobar – 26 April 2017: Mohamed Yousuf Naghi Motors Company (MYNM), the authorised dealer for Jaguar Land Rover vehicles in the Kingdom of Saudi Arabia, inaugurated its new state-of-art facility in Al-Khobar city in the Eastern Region. The opening of the new Sales, Service and Spare parts facility, “3S Centre”, took place in the presence of Sheikh Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi Motors Company, and several distinguished guests, businessmen and customers.

This new facility is the result of more than a year of construction and outfitting work and is part of MYNM’s strategic plan to continuously invest in the Jaguar and Land Rover brands. The aim is to provide exceptional level of customer service across all regions in the Kingdom, thereby meeting and exceeding their expectations. Moreover, this ambitious initiative allows the company to meet the growing demand on its vehicle portfolio in the Eastern Region.

The new 3S facility covers an area over 12,000 m², and is strategically located on Dammam- Al Khobar highway. It is a state-of-art, Jaguar Land Rover new corporate identity compliant facility that offers all services under one roof, from sales to aftersales services. In addition to significant warehouse for genuine spare parts.

This “3S Centre”  can accommodate 18 new cars, showcasing the full line-up of Jaguar Land Rover vehicles. Which includes Range Rover, Range Rover Sport, Range Rover Evoque, All-New Land Rover Discovery  and Land Rover Discovery Sport, along with Jaguar XJ, XF, XE, F-PACE and F-TYPE. In addition, there is a separate showroom for pre-owned APPROVED cars that showcases 10 vehicles. The premises include administrative offices and a spacious aftersales center providing maintenance and quick services.

In this occasion, Sheikh Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi Motors Company, underlined the significance of the all-inclusive new 3S Centre in view of its importance to Jaguar Land Rover customers in the Eastern Region of Saudi Arabia. He addressed the attendees saying, “We have been encouraged by the rapid development in this region to establish the biggest integrated center for Jaguar Land Rover in the Kingdom” And a step further closer to our customers in this region.

He added, “As an all-inclusive service center, the 3S facility will enable us to better service and assist our clients, which is an integral part of our constant endeavor to go beyond the expectations of our clients in every possible manner. Along with the increase in our level of investments, we humbly consider this facility as a launch pad towards a new era.”

On the sidelines to the inauguration of this facility, MYNM launched the All New Land Rover Discovery on 21st April 2017 in the Kingdom of Saudi Arabia. This vehicle represents the latest addition to the Land Rover Discovery family. The Discovery is Land Rover’s most versatile model yet and is being hailed as the ultimate family SUV. It refreshes the philosophy of adventure and discovery in typical British flair.

Mohamed Yousuf Naghi Motors opens first BMW Motorrad showroom


Saudi Arabia, Jeddah – Mohamed Yousuf Naghi Motors, the official importer for BMW Group in the Kingdom of Saudi Arabia has opened the country’s first BMW Motorrad showroom in Jeddah, with over 180 motorcyclists attending the opening. The showroom is the first of three planned to open across the Kingdom, with a further two opening in Riyadh and Al Khobar. Guests and senior management from MYNM attended the opening that took place at the BMW Auto Mall show room.

Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors said: “This is a landmark occasion, bringing another great product from the BMW Group, we are proud to have opened our first BMW Motorrad showroom in a year that we are celebrating our 25th anniversary with the BMW Group. This is the first of three showrooms planned for Saudi Arabia. As we continue to grow we will look to provide our new BMW motorcycle customers with excellent service and exceptional product offering, thereby consolidating our market position as one of the best importer in Saudi Arabia.“

The newly launched showroom in Jeddah includes an extensive range of models from the BMW Motorrad line-up including the sporty BMW S 1000 RR, the luxurious BMW K 1600 GTL, BMW R 1200 R Roadster and, for the adventurer; the BMW R 1200 GS.

2015 marks the Saudi Arabian importer’s 25th year of partnership with the BMW Group. Since 1990, the company has experienced robust growth and prosperity in the Kingdom thanks to the support of Mohamed Yousuf Naghi Motors. The partnership started with a showroom and after sales facility in Riyadh, Jeddah and Al Khobar and now comprises eight showrooms across the country, with more than 750 staff.

On the Move with MINI


Long and hot summer days are being substituted with cool nights. For the adventurous, the outdoorsy and the energetic, MINI has all the essential gear to help maximize your outdoor activities.

Going for a run? Then zip up in a YOU.ME.MINI Sweat Hoodie to stay warm and comfy. Stay motivated with good tunes blasting from the edgy MINI Zipper Earplugs and don’t forget to track your pace with a MINI Lifestyle Collection: MINI Watch.

Make a statement with the MINI Men’s Hoodie Sweat Jacket Back and Union Jack decorated MINI Sneakers.

Sweet Flavors Turn Into Gorgeous Fragrances For L’OCCITANE En Provence’s Delectable Holiday Collection With Pierre Hermé


L’OCCITANE founder Olivier Baussan invited his friend, pastry chef Pierre Hermé, to compose a collection of scents for L’OCCITANE just the way he wanted.

The result – beautifully crafted fragrances that are both complex and unequivocal, living memories of the lands of the Mediterranean and the Island of Beauty.

While the fragrances were imagined by Pierre to represent the fresh and sweet summers of Corsica, Olivier and his team at L’OCCITANE brought them to life through the brand’s expertise and dedication to remain true to his conception.

Talking about his collection, Pierre Hermé said: “My main aim with these products is to move away from the expected ingredients used in cooking, and create fragrances I liked. These products are a way for me to translate my memories of summers at Corsica into creations that everyone can enjoy”.

Oliver Baussam, L’OCCITANE En Provence’s founder, added: “Our brand shares one important thing with Pierre – sincerity in our commitments, which explains our friendship and why it has gone on for so many years. It was a great experience to work with a master of taste like Pierre and create these compositions that one almost wants to meet, and we hope our audience loves them as much as we do”.

The collaboration has given rise to three exquisite collections, each evoking a unique sensation:

Jasmine – Immortelle – Neroli

“Contrasts are affinities”, explains Pierre Hermé. And this can be seen in the unusual blend of Jasmine,Immortelle and Neroli – three soulmates that tease each other with their gentle and fiery moods, their sheer lightness and sensual richness.

Floral and absolutely feminine, the fragrance of pastry chef Pierre Hermé balances the white notes of gardens at dawn with the gold of a flower that still flourishes throughout the Corsican maquis. The collection consists of an Eau de Toilette (SAR 329), Shower Gel (SAR 99), Body Lotion (SAR 149), Shimmering Body Powder (SAR 169), Perfumed Soap (SAR 25), Hand Cream (SAR 49) and Lip Gloss (SAR49).

Pamplemousse – Rhubarbe

Who other than Pierre Hermé would dare to combine the flavours of Rhubarb, Clove and Nutmeg with the temperamental scent of Grapefruit? This soft, subtle blend is the signature of a man who deeply loves Corsica – an island whose beauty he shares every summer with Olivier Baussan.

The tantalizing scent is captured in the Eau de Toilette (SAR 329), with the collection also including a Shower Gel (SAR 99), Body Lotion (SAR 149), Hand Cream (SAR 49), Lip Gloss (SAR 49) and Perfumed Soap (SAR 25).

Miel Mandarine

This final fragrance from Pierre Hermé combines characteristic notes of Honey, Mandarin Orange and

Immortelle. The collection includes, Hand Cream (SAR 49) and Lip Gloss (SAR 49).


Jellyfish Make Their Debut At Jeddah's Fakieh Aquarium


Jeddah,  December 2015: Fakieh Aquarium, striving to meet its self-defined mandate to put the wonders of the global aquatic world before the fascination-filled eyes of both the children and adults of Saudi Arabia, has announced the recent acquisition of four species of jellyfish that will be shown over time at the Aquarium on Jeddah’s North Corniche.

“The oceans are awesome places, as diverse and wondrous as any ecological zone on the planet,” commented Jay Bravo, On-Site Manager at Fakieh Aquarium for Clear Reef International. “We want to bring the diverse wonders of the underwater world to the aquarium and putting jellyfish on display is one way of doing that. People think ‘jellyfish’ and think of just one creature. Most people have no idea that jellyfish are as diverse as any other species.”

The spotted jellyfish, or mastigias papua as it is known among marine biologists, is native not to the Red Sea but to the Indo-Pacific waters. The average size is 10 cm, and in exceptional situations, they can grow up to 30 cm in diameter. The spotted jellyfish distinguishes itself by having not one mouth but many mouths located along their oral arms through which they feast on a large array of zooplankton.

The moon jellyfish, also known as aurelia aurita, ranges from 25cm to 40cm in diameter and is identified by its four horseshoe-shaped gonads. Their habitat is the eastern Atlantic coast of Northern Europe and the western Atlantic coast of North America, but they are also native to the Red Sea and the Pacific Ocean, where they feed on medusa, plankton and mollusks which it ensnares in its tentacles. Capable of very limited self-generated movement, the moon jellyfish aimlessly drifts with the ocean’s currents

The upside-down jelly fish, or cassiopea Andromeda  — easily found in the Red Sea — is the only one of the newly acquired jellyfish to be able to sting possible enemies


harmfully and generally makes its home in the warm water of intertidal sand or mud flats, shallow lagoons and around mangrove trees. Measuring up to 30cm in width, the upside-down jellyfish is so-named because it usually lies upside down on the floor of its habitat. It does this in order to use its bell to vibrate and make the water flow through its arms for respiration and capturing food.

Finally, the Phyllorhiza punctate, commonly known as the Australian spotted jellyfish, is native to the West Pacific from Australia to Japan, but they have been found around the Hawaiian Islands, in the Mediterranean Sea and the Gulf of Mexico. They can reach a diameter of 50 cm on their bell.

Four different kinds of jellyfish from different aquatic climates all grouped together at the edge of the Red Sea – the challenges are many. Simple though they may be, each type of jellyfish has adapted to specific natural environments that must be recreated in the artificial setting of an aquarium. Each type demands a specific range of water temperatures salinity, light and exogenous cues for strobilation, or the asexual reproductive process that characterizes jellyfish.

“We have undertaken this serious collection of marine life in Jeddah because, in our hearts, we want to see that look of awe and fascination that captures a child’s face when he or she first encounters some unknown wonder of the world,” said Jamil Attar, Executive Director of Tarfeeh Fakieh. “That, I believe, lies at the heart of the concept of ‘edutainment.’”