The 37th America’s Cup made waves in history as the preliminary regatta set sail in Jeddah, Saudi Arabia, presenting a groundbreaking moment in the event’s 172-year legacy. Hosted for the first time on the iconic Red Sea, this historic occurrence was meticulously tracked by OMEGA, standing as the event’s Official Timekeeper.

Rooted in a rich heritage, innovation, and competitive spirit, the America’s Cup has stood as a pinnacle in the world of sailing since its inception in 1851. This fierce contest has seen triumphs from teams representing only four nations, elevating its status as one of the oldest and most prestigious sporting events globally.

The 37th edition, scheduled for Barcelona in 2024, initiated its series of preliminary regattas worldwide. Jeddah marked the site for the second leg, witnessing the spectacle of sailing prowess with the AC40 boats—a pinnacle in top technology achieving high speeds of over 50 knots.

OMEGA, synonymous with precision and sporting legacy, hosted a group of VIP guests, offering them a front-row seat to witness the awe-inspiring sailing action along the Jeddah shorelines. Raynald Aeschlimann, President, and CEO of OMEGA, highlighted the brand’s  connection to sailing, acknowledging the event’s distinctiveness for both participants and spectators.

This event marks OMEGA’s fourth tenure as the Official Timekeeper, cementing its longstanding alliance with Emirates Team New Zealand, the reigning champions of the America’s Cup since 1995, claiming four victories in this illustrious competition.

The collaboration with Emirates Team New Zealand inspired OMEGA’s latest creation—the Seamaster Planet Ocean Deep Black ETNZ Edition. This timepiece, crafted with precision and passion, embodies the iconic design elements of ETNZ. The watch showcases dedicated functionalities, including a countdown indicator and an America’s Cup trophy on the central seconds chronograph hand, tailor-made for avid racing enthusiasts.