Adidas, the global sportswear giant, has launched its latest activewear collection, the Bloom Sky, in collaboration with Saudi artist Raghad Al-Ahmad. This new collection merges Adidas’s innovative approach to sportswear with Al-Ahmad’s distinct artistic flair, celebrating diversity, inclusivity, and style.

The Bloom Sky Collection is a testament to Adidas’s commitment to offering high-quality sportswear that not only enhances performance but also allows wearers to express their individuality and cultural identity. The collection features an array of unisex pieces, including pants, shorts, sweaters, jackets, hoodies, and t-shirts, along with women’s modest wear items such as an abaya and hijab. These pieces are designed to provide coverage without sacrificing style or performance, catering to a wide range of athletes and enthusiasts.

Inspired by the vibrant blooms and stars of the Saudi desert, the collection reflects a sense of freedom, movement, and self-expression. Al-Ahmad, a multidisciplinary artist born in Jeddah, uses her art to document and transform her reality, infusing her cultural roots into her work. Her deep appreciation for nature and attention to detail are evident in the designs, which capture the beauty of Saudi Arabia’s natural landscapes.

“As humans, our diverse experiences and rich cultural heritage shape our essence. Embracing our authenticity is the key to unlocking our empowerment. Adidas is paving the way for talented Saudis to claim their spotlight on the global stage,” said Raghad Al-Ahmad.

The Bloom Sky Collection is part of Adidas’s ongoing initiative to collaborate with regional artists, spotlighting their talents while reinforcing the brand’s commitment to modesty and responsible consumption. This collection not only inspires consumers but also celebrates the diversity and inclusivity that are at the heart of the Adidas brand.

The collection is available for purchase at select Adidas stores worldwide and online at adidas.com starting Sunday, September 1st, 2024.